3 Low Hanging Fruit Tactics that Grow Catalog Sales

As far as the general meaning, most people know what we mean by ‘low hanging fruit’. When it comes to school fundraising, there are ways to grow catalog sales employing strategies that will cost the sponsor little to no money. And who doesn’t want free money? Because that’s essentially what we’re talking about here.

There are basically 2 types of sponsors. One type looks for the easy road, or the next best idea. They long for the wonder product that everyone’s going to be eager to buy without having to invest much effort into promoting their fundraiser. And oh yes, there are plenty of school fundraising companies out there that will tell you that they have it.

Congratulations, if you happen to find that miracle product that sells itself. However, for the sponsor who understands that to succeed there’s going to be some promotional work involved, the following low hanging fruits are for you.

1. Incorporate No-Cost Fundraising Incentives

You don’t always have to spend money on extra prizes to grow catalog sales. Pizza parties and top seller prizes are great but if your budget doesn’t allow for these types of things you can reward students with special privileges instead. For example, one great idea that many of our schools use is our prize drawing game. Every time students sell 5 items they get to turn in a prize coupon for a chance to:

  • Be the ‘Line Leader’ for the day
  • Get a ‘No Homework Pass’
  • Earn a ‘Sit Where You Want’ Pass
  • Be the ‘Door Monitor’ for the Day
  • ‘Extra Recess Time’ Pass

The key is to understand what motivates your students to sell. Notice that these are just a few ideas. You can probably come up with many more that are unique to your school. The great thing about special privileges is that they can also reinforce positive academic goals, like a ‘Free Library Pass’, for instance.

2. Encourage and Promote Team Selling

By team selling we’re referring to regularly reminding students to ask their parents to become involved in selling. If you really want to grow catalog sales, this is probably the single most significant way to help your students raise more money.

3. Get the School Staff Involved

Another idea worth considering is arrange to have your teachers collect your prize drawing coupons. Ask them to place them in a hat and randomly pick one name and agree to make a purchase from that student.

Then reward the teacher who collects and turns in the most coupons on random days by covering their playground duty time, for example.

Another great idea is to convince the principal to do something fun or crazy if the school reaches its fundraising goal. You might ask them to:

  • Dye their hair
  • Wear their pajamas to school
  • Pie in the face

Consider having your students vote on what they’d like to see the principal do from a short list of options.

See our brochure fundraisers

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