How a Tumbler Tag Brochure Boosts Fundraiser Sales

How to boost brochure sales by adding a custom tumbler.

So what do we mean by a ‘tag brochure’? For those unfamiliar with the term, a brochure tag adds a second brochure to your primary catalog. Usually, a tag brochure is smaller and focuses on a specific theme like cookie dough, flowers, or tumblers. In this case, you’re augmenting your main brochure.

However, many schools add a second, and even a third large variety brochure to ensure that they ‘cover their bases’. The idea is to attempt to reach more buyers to appeal to as many tastes as possible. If you through enough against the wall, some of it will stick. We discourage this approach because it can overwhelm potential buyers when a student presents them with too many product choices.

Simplicity is the best approach to selling, as people usually don’t have the time to sift through all the options. Approaching potential buyers with multiple catalogs can even result in a “no thank you”. In addition, you also increase the risk of offering multiple similar items or even product duplication, which can confuse buyers.

On the other hand, you might want to consider adding a small niche brochure to a large variety shopper as an attention-getter. Here’s how a tumbler tag brochure can be beneficial to your campaign.

Distinguish Your Fundraiser

Some groups complain that many variety shoppers offer the same products. The reason is many school fundraising companies buy from the same suppliers. This becomes more difficult for schools as they seek to differentiate themselves from their customer base.

Offering a tumbler tag with your main brochure allows you to separate yourself from other schools. The key is ensuring that no one else in your community will sell tumblers. TWe recommend selling your area’s high school tumbler to get the maximum effecto get the maximum effect, we recommend selling your area’s high school tumbler, as this generally reaches a large audience. A great way to sell your tumblers is to have your students show their brochure to people at your Friday night football games.

Presale Promotional Opportunities

Many schools will preorder tumblers to sell or have on display at their back-to-school night before your sale. This is an excellent way to advertise your upcoming fundraiser. Plus, you’re creating demand as many people who don’t buy the first round of tumblers can order through your fundraiser.

Enhance School Spirit

When selling a school tumbler, you offer a product with your organization’s colors and mascot. This allows people to express their support for their school wherever they go.

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Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.