Learn how to give away your top seller prize in a way that your students won’t forget
Let’s face it, you want to bring in as many sales as you can. Unfortunately, most school groups don’t have access to a large prize budget that they can use to entice their students. As a result, you have to be vigilant with your big prize purchase.
After careful consideration, you make your selection and feel confident students will be excited about it. Once your sale is under way, you’ve even discovered that it’s what everyone’s been talking about anyway. Your investment pays off and you end up experiencing a highly successful fundraiser. Is your work done?
Well, the first part is. You did a great at selecting your big fundraising prize, now comes the second part. How will you give it away? Should you incorporate a grand prize drawing or give it to the top seller? As it turns out, how you give away your top seller prize is as important as the prize itself. The goal is to create a lasting memory in the minds of as many students as possible. Why? Because you want your next fundraiser to be just as successful, or even more so.
The students that don’t win are even more important than those who do. Your job is to make them want to be a winner next year. Successful school fundraisers happen when you can motivate a significant number of students into trying for your top seller prize. Only then will you break sales records. Let’s look at 2 popular ways and what the pros and cons are of each.
1. Have a Grand Prize Fundraiser Drawing
- Everyone who reaches a predetermined sales amount minimum amount has a chance to win the grand prize.
- Seller participation increases because more people will have a chance to win by reaching the minimum requirement.
- You can still entice the bigger sellers by putting their names in additional times for more items sold.
- Students who sell the most aren’t guaranteed to win, even though they have the greatest chance.
- Some may stop selling once they reach the minimum because they still have a chance to win.
2. Reward the Overall Top Seller
- Everyone knows the person who sells the most is guaranteed to win the big prize.
- More students will work harder by selling additional items because they know only the person who sells the most will win.
- This may turn off some students who may not think they can sell enough to compete to win the big fundraising prize.
- A select few students may have a reputation for repeatedly winning this award, so many students end up ignoring the top seller prize incentive.
We recommend consulting with several people before deciding which approach to use. Who knows, you may end up choosing the opposite way you did it the previous year just to keep it interesting.
Now, how would you reward your big fundraising prize?