Scratch Card Fundraising Steps to Success

How to put your scratch card fundraiser to work.

Groups are constantly looking for new ways to raise money. Since there are a lot of “me too” products out there, the problem is finding something unique but still effective.

Many groups do not do scratch card fundraising, yet raising money can be a quick and easy way. The concept differs because students use scratch cards to collect donations instead of selling an actual product.

Therefore, ensuring everyone understands the process is essential, especially if this is your first time. If you’re contemplating a scratch card fundraiser, here are some things to consider:

Receive Scratch Card Fundraising Supplies

1. Sponsors receive two participation letters with their order. Sponsors are instructed to make copies and hand out the first letter to their sellers. The second letter is handed out just before the end.
2. Sellers receive a scratch card with coupons and a money collection envelope.

The Scratch Card Selling Process

1. Once sellers have received their supplies, they ask for donations.
2. Supporters scratch, donate, and receive a savings coupon sheet. By scratching one or more dots, they donate the uncovered amount. As a thank you, supporters receive a money-saving coupon sheet.
3. Just before the end, the second letter informs sellers to turn in their scratch cards and money collection envelopes.

Scratch Card Sales Tips

• Establish a start and end date for your sale. Scratch card fundraising should not take more than about a week to complete.
• Ask participants to encourage people to scratch more than one dot. Every time they scratch and donate, they receive another coupon sheet.
• They introduce themselves by telling potential supporters why they are raising money.
• Remind your sellers to smile and say ‘thank you’ regardless of whether someone chooses to donate.
• Offer an additional incentive for the first ___ sellers to turn in their completed scratch card and money envelope.
• Periodically remind everyone to keep up with their selling.
• Make sure that participants turn in their completed card and money envelope before issuing them a second scratch card.
• If you accept checks, ensure they are written out to your organization.
• Remind your sellers that each scratch card has the potential to raise $100 once all of the dots are scratched.
• You should assign two money turn-in dates during your sale to make the collection more accessible. You will receive a participation form that you can use to keep track of money that has been collected for each seller and what amount is still outstanding. Have each seller put their name, phone number, and email address on the form before handing them their scratch card.

See our scratch card fundraiser.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.