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How to Run a Successful Discount Card Fundraiser

By Clay Boggess on Dec 17, 2013
How to Run a Successful Discount Card Fundraiser

A simple guide to selling discount cards

Running a successful discount card fundraiser requires proper planning and follow-through. Among other things, you’ll need to determine the right number of cards to order based on your group’s enrollment. If you under order, you risk interrupting your sales momentum because you’ll have to reorder additional cards. If you order too many, you’ll have to spend the extra time and energy selling off the excess.

Your objective then is to order just enough cards and be able to sell off your inventory as quickly as possible. Here are some simple things that you can implement to help ensure a positive outcome:

Set Your Seller Fundraising Goal

Once you know how much money you need, you can set your seller goal. Based on the number of sellers in your group, determine how many cards each student needs to sell. For example, let’s say you have 50 sellers who need to raise $3,000 total. Since each card earns $5.00 profit, you would need to order 600 cards. When you divide the number of cards by the number of sellers, you come up with 12 cards per student.

Limit Your Selling Time

You want you fundraiser to be like a race. There needs to be a starting point, which is your kickoff, and an end point, which is when the money is due. Based on our example above, each seller would need to turn in $120 each. Depending on the group, we recommend limiting your sale to 1 week, 2 weeks at the most.

Keep Track of Your Discount Cards

Don’t simply issue cards to each seller at the beginning of your sale. Have them complete and initial your sales tracking sheet. This creates accountability and helps you keep track of any students who sell more or less than their goal. For those who are unable to reach the goal, you will want to reissue their returned cards to those who can sell beyond their fair share. This way, you ensure that you sell off all of your cards and maximize your profit.

Reward the Fast Turn In of Money

It is a good idea to reward those sellers who are able to turn in their money ahead of your deadline. This sends a message to the entire group that the main objective is to get rid of their cards as quickly as possible. You can reward those sellers with a free discount card, or a special privilege.

Make sure and also reward sellers who volunteer to sell more than their fair share because they are helping you get rid of any leftover cards.

See our discount card fundraiser

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