How to Select the Best Fundraiser Brochure Possible

How to find a fundraiser your community will embrace.

Selecting the best fundraiser brochure for your group means selling something that people in your community will not just support once but repeatedly over time. There is nothing better for an organization to experience than to have people ask when they will have their next annual pie sale.

To choose a brochure that people will look forward to buying out of, it's essential to find something unique to your area that you feel will be in demand. To accomplish this, you may need to ask around. And once you've established an effective niche, expect the sales to follow.

Here are two things you should consider when picking a brochure:

1. Ask for Feedback on Possible Sales Brochures

Don't assume that just because you like a brochure, everyone else will. Take a survey and find out what people want. Do they want to keep selling the same brochure? Or perhaps they may want to try something different, like frozen food, jewelry, or cookie dough. Make it easier for people by providing them with options for them to choose from. Allow them also to make suggestions that are not on your list. You'll want to gather opinions from the teachers, staff, and your parents.

The more people you can gather feedback from, the closer you'll be to picking the best possible brochure. Once you've compiled your results, you'll see the type of brochure that comes up most often. You may not be able to please everyone, but at least you can sell something many people can embrace. Plus, you involve others in the process; when they feel part, they'll be more apt to support it. At the very least, you're making them aware of your upcoming fundraiser.

2. Be Aware of How to Run Your Brochure Fundraiser

If you're thinking about selling frozen food or cookie dough, can you find freezer space for unclaimed orders? The point is, make sure you don't just pick a brochure that people are interested in selling. Other things need to be considered, like delivery and handling requirements. Schools that are successful at selling frozen food or cookie dough also understand the importance of communicating with their parents about picking up their orders on delivery day. They have a contingency plan for people who don't pick up their orders immediately.

On the other hand, selling discount cards doesn't require special delivery accommodations. This makes them a convenient option for many groups. On the other hand, high school groups have experienced more success selling discount cards than elementary schools have. As a result, pick a brochure or product that will make your fundraiser profitable and easy to run.

Once you've selected it, do everything possible to promote it. Get others to talk about your program to help spread the word. One idea is to find unique and special items in your brochure and build excitement about them. For example, if your brochure offers high-quality stainless steel kitchenware or customizable designer bags, ensure people know about it.

Finding the best school fundraiser brochure to sell will help make your sale successful, not just because people will support it but because you'll be ready to handle it as well.

See our food fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.