Set goals that appeal to everyone and see big results in you school fundraising
School fundraisers are fueled by successful goal setting, which involves an ongoing process of planning, executing and evaluating. Goal setting is a major component before, during, and after the school fundraiser, and it sets a tone for expectations, engagement, and performance.
While many of us are excellent at crunching the numbers to arrive at a dollar goal, we might neglect other goal setting strategies that help us reach key stakeholders in the school fundraising process.
Consider these strategies when setting goals and objectives for your fundraisers this year.
Keep the Kids in Mind
When setting a goal for your fundraising campaign, think about what the students care about. By setting goals that mean something to the children, they will feel more inclined to push themselves to reach your goals and get involved. Speak in the language they will understand by emphasizing:
- what’s fun about fundraising;
- any aspects of individual or class fundraising competition; and
- what they can get by participating.
In addition to practical impact, make sure the goal is accompanied by an exciting theme that will make students more enthusiastic about raising money. Kids may not have a full understanding of the meaning behind the dollar goal, so by appealing to their interests, you can engage their most valuable asset: energy!
Engage the Community
When setting goals for your school fundraiser this year, consider how you can leverage resources outside the school to increase fundraising success. Make it a key part of your strategic planning to specifically reach out to businesses, community organizations, and other interest groups.
Community engagement is a crucial aspect of any fundraiser. Businesses are often looking for valuable opportunities to get involved and show their support of community endeavors. Enlist some volunteers to canvass the local small business community and get local businesses to offer support through match programs and student incentives. You might even find it valuable to set a specific goal for community philanthropy that isn’t associated with your product or brochure fundraiser sales.
Break Big Goals into Smaller Parts
When attempting to reach your school fundraising goal, many will feel overwhelmed by the prospect of a five-figure fundraising goal. Goals this big introduce paralysis, since any one member feels like their contribution will be inadequate to make a dent. Work around this by using a strategy of setting smaller goals. Consider:
- Setting smaller dollar goals for each grade level.
- Setting an attainable item goal for each student.
- Starting off with a major contribution from a corporate sponsor to begin the school fundraiser with momentum.
This factor focuses on increasing the “A” in SMART goals: attainability. You’ll likely see an increase in participation, and therefore an increase in dollars raised, when you break up big goals into smaller parts.
Setting Non-Monetary Goals
School fundraisers are about the money. In order to reach your monetary goal and raise the money your school needs, you’ll need the support of your entire community. When you also set non-monetary goals, you can appeal to other sources of motivation that can fuel success and engage a wider audience of participants. Consider articulating goals for different types of involvement, such as highest volume of sales or highest-class participation.
Incorporate any or all of these into your school fundraising goal-planning and reap the rewards of innovative thinking.