So many groups are offering prospective customers the same type of product that some organizations are attempting to differentiate themselves by offering something that’s unique. They want an easy to sell product that’s going to stand out to potential supporters.
Competition is especially fierce in the high school market because each campus has so many groups that are trying to raise money. Organizations like Future Farmers of America have carved out a niche selling beef jerky, so can it also work for other groups?
Here are some reasons to consider it for your next sale:
Beef Jerky is Gaining in Popularity
According to a fairly recent Michigan State University article, meat snacks have become increasingly popular in recent years and are a growing segment of the U.S. snack food market. According to the article, most beef jerky is consumed by men, but it’s becoming more prevalent with women and children as well. It’s estimated that about 25% of American household purchase beef snacks on a consistent basis.
Meat Snacks are Nutritious
As opposed to a candy fundraiser, meat snacks offer a healthy alternative. Beef jerky is high in protein, supplies certain key vitamins and minerals, and is low in sugar and fat. This is an advantage as many school districts are enforcing stricter health policies.
The Sales Price is Right for Fundraising
As opposed to selling items out of a brochure which can cost over $10, beef jerky sells for $1-2 each. This makes it affordable to a wider customer base. Since students like to sell to other students, this makes meat snacks a convenient choice. Selling beef jerky is also easier because it tends to be more of an impulsive buy for the customer.