What sponsors should be asking but aren't
So many school sponsors are now selecting their sales programs online. Sometimes a purchase is made without even a phone call to the fundraising company. This is not necessarily a bad thing as long as the sponsor is able to obtain the information they need from the website. Unfortunately this isn’t always the case.
As a result, there are many questions that sponsors may not think to ask that can end up hurting them in the end. When reviewing fundraiser programs on the web, companies tend to present only the positive aspects. People are often drawn in by the appeal of the product itself with a limited understanding of how everything will work.
For example, companies will entice sponsors by offering free shipping but fail to point out how the product is shipped. In no way are we saying that these companies are deceptive, or even unethical. What we are saying is that there can be shortcomings that sponsors should already be aware of going in.
Thus, ensuring that certain things are being offered can help make their sale go much smoother. Here are 3 key questions that school fundraiser sponsors sometimes don't think to ask before they commit to a company.
1. Are Student Fundraiser Packets Collated?
Some companies will collate your students’ promotional materials into envelopes for you free of charge. This means that you don’t need to spend the extra time to do it yourself before you kickoff. If you have a larger group of say 500 or more students, this can translate into a lot of work even if you’re able to recruit extra help. Student fundraising packets should contain the following:
- A personalized parent letter that outlines the entire process.
- Your sales brochure
- An order form
- The prize program flyer
2. Do They Provide Promotional Kickoff Materials?
Your kickoff meeting with your students is very important because it gives you the opportunity to sell your program and get your sale off to a strong start. You’ll need promotional resources to help you prepare for a strong presentation. Does the company provide a professional kickoff video or trained sales rep for maximum impact? If you don’t receive adequate support materials and proper guidance, your assembly may not have the necessary impact.
3. Is Fundraising Merchandise Shipped Sorted or Bulk?
A company might emphasize the convenience of simply calling in your order. What they’re not telling you is, get ready for a bulk delivery. In other words, you’ll be left doing the hard part of sort everything before issuing it to your sellers. This is hard enough for smaller groups, but can be overwhelming for a larger one. And the initial joy of not having to pay for the shipping will soon wear off as you deal with the agony of all of that sorting.
By asking a few simple questions, school fundraiser sponsors can eliminate some difficult hurdles that many of their peers will unfortunately have to face.