How to Effectively Promote Your School Fundraiser

The ABCs of school fundraising promotion.

To grow your sale, you should ask yourself two key questions: First since your students are your biggest money-making asset, how will you get as many of them to participate in your campaign as possible?

And two, what's the best way to get those who have already sold in the past to raise even more money?

What follows are our promotional ABCs that will help you to maximize your student participation so you can reach your financial goals:

A. Hold Students Accountable for Selling

Regularly check in with your students on their selling progress. Ask how many of them have been outselling. If you are sponsoring a small group, like a high school band or sports team, talk about the fundraiser during class or gym. Some sponsors even check order forms. If you are sponsoring a larger group like an elementary school, ensure your teachers are directly checking in with their students. This may require meeting with your teachers before your kickoff to explain your goals and how they will benefit from the sale. Everyone must understand that they'll be expected to move towards their sales goal.

B. Broadcast Your Fundraiser Daily

Ensure you're announcing your sale daily so everyone's reminded to sell. It is also essential to be creative by asking, "Which students have already reached their goal?" or "Who's planning to be the top seller?" It doesn't hurt to use this time also to announce any additional surprise incentives the students didn't know about. This communicates a powerful message to the students to keep selling because there may be even more surprises to follow.

C. Be a Cheerleader to the End

Good sponsors are also cheerleaders. Positively encourage your students to keep selling so they can win. Offer prize drawings to allow the selling students to win extra prizes or special privileges. Your sellers can turn in prize coupons and be in a drawing. By using this approach, other students will want to jump in so they can also be a part of the drawing.

Effectively promoting your school fundraiser will always lead to an increase in sales.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.