3 Reasons Principal Fundraiser Involvement Works

Why your principal should be invested in your sale.

Elementary school principals can prove to be extremely valuable in fundraising. The trick is knowing how to leverage their support to benefit your sales efforts.

Students will sell because they want to win the prizes, and parents will help because it's their child's school. And you can make a difference if you're creatively motivating your students to sell daily. However, you and your committee can only do so much.

Principal fundraiser involvement has been proven to take selling to another level because principals can add certain unique elements to your campaign. Here are three reasons why you should not just seek your principal's approval but go a step further and get them to participate in your fundraising campaign actively.

1. Principal Leadership Reinforces Credibility

A great way to add credibility to your sale is to ask the principal to introduce it to your students at your kickoff assembly. If the students hear from the principal first, they'll know that your fundraiser is a priority because the school's leader is behind it. Letting them know what you want them to talk about is probably a good idea. For instance, you'll probably want them to discuss the purpose of your sale, how long they have to sell, and the financial goal. Then have the principal introduce you so you can discuss how things will work.

2. Principal Fundraiser Involvement Adds Accountability

Principal involvement may help add a sense of accountability, especially if you get them involved in the daily announcements. For example, we recommend providing a unique message to the principal to share with the students every day to keep them engaged. Here are some questions they can ask:

• How many of you have sold at least five items?
• Who's already qualified for the grand prize drawing?
• How many have you asked your parents to take the brochure to work?

3. Principals Can Make Fundraising Suspenseful

Ask the principal to do something fun and exciting if the school reaches its fundraising goal. For instance, you can ask the principal to wear a silly wig for a day or come to school in their pajamas. Ensure you have them talk about it at your kickoff meeting and throughout the sale. Whatever they do, your students should be motivated to sell more to see the principal do something fun.

Principal fundraiser involvement has helped many schools reach or exceed their sales goals. The question is, how can you get yours involved?

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Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.