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Why Pretzel Rods Candy Fundraisers Work

By Clay Boggess on Nov 27, 2013
Why Pretzel Rods Candy Fundraisers Work

How to reach your pretzel rods sales goal.

Pretzel rod fundraisers are becoming more popular because many groups are experiencing solid sales results.

Are they here to stay, or will their newfound popularity fade with time? That remains to be seen. So far, though, the sales are encouraging.

Perhaps one reason for their popularity surge is that many groups with experience doing a candy bar fundraiser may be looking for something new and exciting.

Here are some other reasons this relatively new product is selling so well:

Pretzel Combination Products Are Popular

Many have enjoyed the taste of the salty bread product, which is crunchy on the outside but soft in the middle, for years. Combining pretzels with other foods has recently become popular. For example, Wendy’s® is heavily promoting their new pretzel pub chicken sandwich. Pretzel rods candy offers buyers three popular choices:

  • Candy-Coated Chocolate Chunks
  • Crunchy Toffee
  • Rainbow Sprinkles

Pretzel Rods Sell for $1.00

Groups are very comfortable selling products for a dollar. People don’t have to write a check or make changes. It’s affordable to almost anyone, as students can sell to their peers. A dollar is perceived to be spare change, and when you can buy something that appears to taste good at the moment, why not. This makes it an impulsive buy.

Perceived Pretzel Health Benefit

Pretzel rods candy is perceived to be healthier than candy bars. By themselves, pretzels offer a nutritional benefit. They come with fiber, iron, zinc, and folate and are low in fat. On the flip side, pretzels are usually high in salt, as some brands contain nearly a day’s supply of sodium in one serving.

Could it be that combining chocolate and pretzels could become as established as chocolate and peanut butter? Only time will tell. One thing’s for sure, and that is, for now, pretzel rods candy fundraisers are selling exceptionally well. It appears that the sweet and salty combination is a winner!

See our pretzel rod fundraisers.

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Author Bio Clay Boggess, Author

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.

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