How to Keep Students Excited After the Fundraiser Kickoff

Learn how to make creative fundraising announcements that keep students motivated

One of our sponsors recently asked if we had any suggestions on how they should remind their students to sell each day during their school fundraiser. We liked the question because they wanted to take the promotion of their sale seriously.

Too often, the typical announcement that seems to be made during the sale is, “Don’t forget to sell!”. Some schools don’t even do that. They’ll simply remind students to turn in their orders at the end. Some schools actually do prompt their student to sell by saying something generic like, “We need as many students to help with this fundraiser as possible”. While this approach is reminding the students, most have heard it before and will quickly tune out because it's the same boring message that’s been heard before.

Instead, schools should be working to getting and keeping the attention of their students with inspiring, fun and thought-provoking messages. In other words, put some work into it and be creative. Your students will actually look forward to hearing what each day’s announcement will be.

Why Creative Fundraiser Announcements have Impact

There are basically 3 reasons why you should spend time before your sale on creating promotional fundraising announcements:

  1. They’ll get the attention of your students.
  2. By changing the message each day, students are more apt to tune in.
  3. They keep students focused on why your fundraiser is important.

Creative Sales Announcement Ideas

Here are some ideas that other schools have had success incorporating into their fundraiser:

  • You can ask questions like, “Who thinks they can sell more items than anyone else?” This will get students thinking about achieving higher sales.
  • After the first couple of days, ask how many students have already sold at least a couple of items. Then emphasize that those students who start early will usually be more successful than those who don’t.
  • Pick an item out of the prize program and ask how many students are at least halfway towards winning it. This will encourage students to keep selling.
  • Further into the fundraiser, set an example by asking how many students have already reached their sales goal. Then offer praise and encouragement to those who still haven’t reached the goal yet.
  • There will always be those students who haven’t sold anything yet so you can ask, "Who hasn’t started selling yet?" Then stress that it’s never too late to start.
  • Talk about your top seller prizes. Review again what it will take to win one of these prizes.
  • Reinforce the purpose of the fundraiser with your students and how they will benefit.
  • You should be emphasizing safety by ensuring that students are only out selling with an adult.
  • Discuss the importance of having family members take the brochure to work and how having others sell for them will work to their advantage.
  • We recommend incorporating prize drawings into your announcements. This is a great way to make them ‘come to life’.

And perhaps the biggest reason you should incorporate creative fundraising announcements into your sale is the impact that they can make on the outcome.

What ideas have worked for you and your school?

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