Why People's Choice Beef Jerky Fundraisers Put Value First

Why the People's Choice name makes a difference.

People's Choice beef jerky has been around for generations – 4. The story started in 1929 when John Bianchetti founded the company with only a few bucks to his name, some family recipes, and an insatiable desire to succeed. Before long, the local communities around downtown Los Angeles were raving about his delicious jerky.

He aimed to build a neighborhood butcher shop that sold premium quality meats with integrity, hard work, and a love for the people in his community. That passion has propelled the evolution of their family business through 4 generations. They've maintained a steadfast commitment to their founding values over the years. They believe that simple ingredients and the handmade process deliver better quality, better tasting, healthier artisan jerky.

Since People's Choice beef jerky fundraisers put value and reputation ahead of price, how can this be a selling advantage for groups?

Strong Repeat Sales Over Time

Even though price is a factor in fundraising, if you're not selling a quality product, you'll probably have only one good sale, your first one. After that, it won't be easy to get people to support your cause a second time. So why take that chance?

People's Choice has a longstanding tradition and commitment to producing only the highest quality and best-tasting beef jerky. Their company has successfully grown for over 90 years. They believe that better-tasting jerky also doesn't mean sacrificing nutrition. Their beef sticks and jerky are high in protein, low in fat, and contain no MSG. In addition, all People's Choice products are made with 100% American beef. Most competitors can't make those claims.

The People's Choice Brand Sells

Items that sell the best are those that people already like and are comfortable with. People's Choice beef jerky fundraisers already have an established reputation, so the name sells itself. Plus, because people know what they're getting, they're often willing to pay a little more to get it. This only means one thing, more profit for your group.

Quality Always Beats Price

Many people feel that if they sell less expensive items, this will translate into more buyers. This may sound logical, but if you're selling a lesser-known product, even at a lower price, people usually aren't as comfortable making a purchase.

People's Choice beef jerky may not be the cheapest product, but one thing's certain. They have a strong heritage of high-quality, innovative products that will surely get your customers' attention. Ultimately, it's all about the money raised, not the lowest-priced item.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.