How to Share Fundraiser Information with Parents

Making sure your students understand what your goals and expectations are for your sale is very important. They need to know things like who to sell to, how they can win certain prizes and when the sale will be over.

Getting this same fundraiser information out to your parents is equally as important. After all, it’s usually the parents who ultimately decide if their child will participate or not. One of the most important items that come home in your student packets is the parent letter.

How the Parent Letter Aids Your Fundraiser

  • It lets them know your sale is starting today.
  • It provides them with instructions for taking orders and collecting money.
  • It saves you from having to answer their questions.

What All Parent Letters Should Include

If your company doesn't already provide you with a parent letter, here are some things that you'll want to include:

  • What are you selling? Include a brief description of the brochure you're selling along with a pricing summary.
  • Why are you fundraising? State your purpose in a simple sentence.
  • Do people understand how to fill out the order form? Include instructions for completing the order form.
  • Will you be accepting checks? Make sure people know how checks will be handled and what organization name they should be made payable to.
  • How long will your sale last? Make sure you include a turn in date for your orders and money.
  • What do people do if they have a problem with their order after it arrives? Include information for reporting any missing or damaged merchandise.
  • What can the students win for participating in your program? Include information about your prize program.
  • Can out of town friends and family help? Include information about your company’s online store so your parents can pass along this information.
  • It's also a good idea to include the website address of the company so people can obtain additional information if needed.
  • Will your letter need to be translated into Spanish? Make sure to have someone who can translate your letter into Spanish and include it in the letter.

See our brochure fundraisers

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