The online store is an additional money-maker for your fundraiser because it allows your students and parents to reach out to people who may not have access to your sales brochure. While your sellers can approach people who live close by with the brochure, the online store allows them to also sell to out of town family and friends. This opens up an unlimited number of potential customers throughout the country.
If your brochure fundraising company also offers an online store, how will you be able to get the most out of it?
Here are some promotional ideas that work for many schools that can help you maximize your online store sales as well.
Advertise Online Selling in Your Parent Letter
It’s always a good idea to inform your parents about your online store in your parent letter which comes home in your student packets on the day of your kickoff. The letter should direct parents to the website and provide an access code.
Promote Making Internet Sales at the Kickoff Meeting
Talk to your students at your kickoff about the opportunity to reach higher prize levels through online fundraising. Encourage them to ask their parents to visit the online store website once they get home. Show them where information about online selling can be found. In addition, companies should provide online store information on the back of their brochures.
Post the Online Store Link on Social Media
Spread the word even further by placing the online store link on your social media sites. Tell people why you are asking them to visit the website. Also, make sure to encourage your parents and teachers to do the same.
Promote the Sending Out of Automatic Emails
Many companies will ask parents to register their students on line. Once they do that, students are assigned specific numbers that can then be passed onto family and friends through automated emails. Once email recipients purchase items on the store, students then receive additional prize credit. These emails are already personalized as though they're coming directly from the student.
If promoted well, online store sales can translate into a lot of additional money for your school. And you don’t have to worry about receiving any deliveries because the product is shipped directly to the buyer. Nothing gets any easier than that.