Because cards are personalized for a specific group, once the order is placed, they’re stuck with it. Any cards that are sold help to pay back the initial investment, and hopefully then some. It’s therefore in the sponsor’s best interest to want to make their sale as effective as possible.
To sum it up, the success of your discount card sale is determined by how quickly you can sell off your cards. One of the ways to make your campaign move quickly and easily is to make the selling process fun for your students. Here are some ideas that can make discount card fundraising fun:
This is an adaptation of the scavenger hunt idea.
- Set a specific time for the event.
- Make sure you have more than enough drivers.
- Make sure everyone dresses casually and meets at a specific time and place.
- Once everyone is together, give instructions. Make sure and stress safe driving.
- Divide into very small groups with no more than three to a vehicle, if possible. You may want to mix them up so close friends are not necessarily together for this event.
- Students are to get in their cars and head to friends, neighbors and relatives houses to sell discount cards. They must tell the people they see that they are in a contest. They must gather interesting information or some novel items from the people they sell a card to. For example, they can write down the person’s name, address, occupation, and favorite joke or most unusual thing that has ever happened to them. Novel items could include almost anything of little value.
- They are to return to a designated area by a specific time, where refreshments will be served.
- When they’re back together, the team with the most sales is honored and everyone gets to share the unusual stories they heard. An award can also be given to the group who gathered the most unusual item.
A variation might be to require sellers to get a donated can of food at each discount card sale for a local mission or organization that aids the homeless.
Another idea would be to award points for selling to particular occupations. Make a list of various occupation types, and students try to complete the list or get as many as they can by selling a discount card to a person within a listed occupation. The list could also be divided into groups. For example, occupation categories might include:
- Public Service (police, fire and paramedics)
- Education (teachers and administrators,)
- Manufacturing (employees of a local manufacturer)
- Professionals (lawyers, doctors, nurses)
Treasure Pot Draw
Some groups have set aside 50¢ from each card sold to use as a seller prize. They usually divide the amount into two treasure pots. One pot will go to the person who sells the most discount cards. The other pot is won by a drawing. Every discount card a person sells gets their name in the drawing one time. The person who only sells 3 cards has 3 entries. The person who sells 50 cards has 50 entries. At the close of the campaign the drawing is held and the prizes awarded.
Some have used a variation of this idea and have established a separate pot for each week for 2 weeks.
If you have a pot where entries are put into a drawing for additional cards sold, everyone who sells has a chance to win. If you only have a pot for the person who sells the most, only one student will win. If one person jumps out front by selling a lot of cards the first few days, others might tend to give up. Additional entries for each sale made, increase everyone's chances of winning.
Take Your Sellers for a Ride
One way to motivate your sellers to excellence is to arrange for a limo and lunch for the top 8-10 sellers. Here’s how it works.
Prior to the start of your campaign arrange with a local restaurant to provide a nice sit down meal for your top 8-10 sellers. The motivation for the business will by the publicity they'll receive as you advertise this prize. You should consider using a restaurant that's already on your card.
The limo company may also donate the trip for the publicity they'll receive from the students as well as their parents. In any case, the top sellers are given the prize of a nice meal and will be transported in style.
You might also arrange for the local city newspaper and school paper to take pictures of the students. This will add greatly to the publicity for the providers of the meal and the ride as well as your discount card