2 Ways to Impact Fundraiser Results During the Sale

How to affect your outcome after your sale has started.

Most sponsors feel that the best way to impact fundraiser results is to offer a great brochure and get their students excited about showing it to friends and family at the kickoff assembly. And while this is important, there are other things you can do during your sale that can also have a positive effect. After all, establishing sales momentum is one thing; keeping it going is another.

It’s been proven that most sales occur during the first 3 to 5 days after the start date. As a result, how well your kickoff motivates your students to sell plays a key role. However, the effects of the kickoff can wear off quickly, which is why you need to continue to push your sale in other ways. Here are two ways to increase sales and improve your fundraiser results.

1. Incorporate Creative Announcements

Don’t just remind your students about your fundraiser; engage them in the selling process. There are many things that you can do. For example, you can do prize drawings. Include prize drawing sheets inside your student packets and explain that you will announce winners periodically during your sale.

Students get to turn in coupons signed by their parents after selling a certain number of items to be eligible. Your prize drawing incentives can be accessible on the budget too. They don’t have to cost you anything because you can offer privileges, like lunch with the principal or a no-homework pass.

Learn how to use free incentives

2. Encourage Short Term Fundraiser Goals

Have you provided your students with an actual sales goal? Many sponsors don’t and ask their students to ‘sell as much as possible’. But what does this mean? Some will sell, and others won’t because you haven’t told them what you want them to do.

Instead, provide a reasonable sales goal that you’d like each student to try to reach by the end of the sale, then break it down into smaller, more manageable goals. For instance, reinforce the idea of your students setting daily goals. For example, they can set a daily selling goal of 1, 2, or 5 items. Before they realize it, by the end of the selling period, their short-term goals will add up.

Achieving great fundraiser results is about finding unique ways to keep your students engaged in the selling process from start to finish.

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Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.