Most sponsors feel that the best way to impact fundraiser results is to offer a great brochure and then get their students excited about showing it to friends and family at the kickoff assembly. And while this is important, there are other things that you can do during your sale that can also have a positive effect as well. After all, establishing sales momentum is one thing, keeping it going is another.
It’s been proven that the majority of sales take place during the first 3 to 5 days after the start date. As a result, how well your kickoff motivates your students to sell definitely plays a key role. However, the effects of the kickoff can wear off quickly which is why you need to continue to push your sale in other ways. Here are 2 ways that you can bring in more sales and further improve your fundraiser results.
1. Incorporate Creative Announcements
Don’t just remind you students about your fundraiser; engage them in the selling process. There are many things that you can do. For example, you can do prize drawings. Make sure to include prize drawing sheets inside your student packets and explain that you will announce winners periodically during your sale.
In order to be eligible, students get to turn in coupons signed by their parents after selling a certain number of items. Your prize drawing incentives can be easy on the budget too. In fact, they don’t have to cost you anything because you can offer privileges instead, like lunch with the principal or a no homework pass.
2. Encourage Short Term Fundraiser Goals
Have you provided your students with an actual sales goal? Many sponsors don’t and simply ask their students to ‘sell as much as they can’. But what does this mean? Some will sell and many won’t because you haven’t told them what you’d like them to do.
Instead, provide a reasonable sales goal that you’d like each student to try to reach by the end of the sale, then break it down into smaller more manageable goals. For instance, reinforce the idea of your students setting their own daily goal. They can set a daily selling goal at 1, 2 or 5 items for example. Before they realize it, by the end of the selling period their short term goals will definitely add up.
Achieving great fundraiser results is about finding unique ways to keep your students engaged in the selling process from start to finish.