How raising the quality of your merchandise can bring in more sales
You’ve heard it before. The actual product was much smaller than it appeared in the brochure. Or, this product doesn’t work like I thought it would. Is it no wonder that people who support schools, look for the lowest priced item in the brochure? After all, they don’t really want anything in the brochure.
Often times customers purchase out of guilt or to get someone off their doorstep. It’s especially difficult when the buyer knows the seller personally. What are they going to say? After all, the seller’s mom probably also bought from them as well. What’s even worse is when mom or dad feel obligated to purchase multiple items just so their child can get the prize that will make them feel happy. Is it no wonder people complain about brochure sales?
Alternatives to Brochure Selling
Low quality products are a primary reason many groups have attempted to move away from brochure sales in the first place. Schools have grown tired of the complaints over time. Other things have been tried with mixed results. Discount cards work well with older high school groups, but not with larger elementary school. So what do most elementary schools end up selling? Frozen food and cookie dough have worked well; however a lot of schools don’t want to deal with frozen products. Therefore, most schools have stuck with the large variety seasonal shoppers and have learned to accept the potential negatives.
Do Quality Brochure Fundraisers Exist?
Are there school fundraising companies that offer quality items inside their brochure? Will these items withstand the quality control test once they are used? How long will they last? Most of all, will people make a purchase because they actually have a use for them?
Is it possible to achieve the best of both worlds when it comes to brochure sales? In other words, can a school offer an assortment of quality products at a fair price? Groups make money; however selling out of a seasonal shopper isn't going to prevent complaints from parents. However a few brochures are changing people’s perceptions. The quality of the items is similar to what you would expect at a retail store and the pricing is competitive as well. Some brochures also have items that can be personalized online. Has this proven to boost fundraising sales? The answer is yes. Schools that use these brochures have been experiencing a boost in sales along with positive feedback about the quality.
It appears that schools can now offer consumers what they want at a fair price.