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Boost Fundraising Sales with Better Quality Items

By Clay Boggess on Mar 24, 2011
Boost Fundraising Sales with Better Quality Items

How raising the quality of your merchandise can bring in more sales.

You've heard it before. The actual product was much smaller than it appeared in the brochure. Or, this product doesn't work like I thought it would. Is it no wonder people who support schools look for the lowest-priced item in the brochure? After all, they don't want anything in the brochure.

Often customers purchase out of guilt or to get someone off their doorstep. It can be challenging when the buyer knows the seller personally. What are they going to say? After all, the seller's mom probably also bought from them. What's even worse is when mom or dad feels obligated to purchase multiple items so their child can get the prize that will make them happy. Is it no wonder people complain about brochure sales?

Alternatives to Brochure Selling

Low-quality products are a primary reason many groups have attempted to move away from brochure sales in the first place. Schools have grown tired of the complaints over time. Other things have been tried with mixed results. Discount cards work well with older high school groups but not with larger elementary schools. So what do most elementary schools end up selling? Frozen food and cookie dough have worked well; however, many schools don't want to deal with frozen products. Therefore, most schools have stuck with the large variety seasonal shoppers and have learned to accept the potential negatives.

Do Quality Brochure Fundraisers Exist?

Are there school fundraising companies that offer quality items inside their brochure? Will these items withstand the quality control test once they are used? How long will they last? Most of all, will people purchase because they have a use for them?

Is it possible to achieve the best of both worlds when it comes to brochure sales? In other words, can a school offer various quality products at a fair price? Groups make money; however, selling out of a seasonal shopper isn't going to prevent complaints from parents. However, a few brochures are changing people's perceptions. The quality of the items is similar to what you would expect at a retail store, and the pricing is also competitive. Some brochures also have items that can be personalized online. Has this proven to boost fundraising sales? The answer is yes. Schools that use these brochures have been experiencing a boost in sales and positive feedback about the quality.

Schools can now offer consumers what they want at a fair price.

See our brochure fundraisers.

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Author Bio Clay Boggess, Author

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.

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