3 Things Good School Fundraiser Companies Have

Things to look for in a good fundraising company.

With so many fundraising companies making promises and trying to win your business, how do you know you will make the best fundraising choice for your school?

Choosing the right company to work with shouldn't come down to who offers the flashiest brochure, the most exciting prize program, the highest profit, or a fantastic early signing bonus.

Many schools initially feel confident about their selection, only to experience frustration throughout the process and ultimately regret it. Here are three things that good school fundraiser companies have that should be at the top of your list.

1. Strong Fundraising Background

If the company cannot provide you with at least three references from other similar schools, you should reconsider whether you want to work with them. Most companies also provide testimonials on their website; however, testimonies won't give you the same information you can get by talking directly to a sponsor. Make sure to talk to more than one school. This way, you can find out if there are any patterns that you may need to be concerned about. To help make your interview more effective, you will want to prepare a list of questions. Here are some examples:

• How would you rate the service you received?
• How quickly did they respond to your questions?
• Did they do precisely what they said that they would do?
• How would you rate the quality of your merchandise?
• How did the students respond to the prize program?
• Tell me about your delivery system.
• On a scale of 1 to 10, how would you rate your overall experience with this company?

2. Customer Service Focused

Any company can sound good and make promises up front, but did their actions match their words? There is nothing worse than having your high expectations dashed. This is why some schools play it safe and stay with the same company until something unfavorable happens. It's easier to earn trust than it is to keep it. If you are interviewing a new company and they seem more focused on how good their brochures are without discussing their service, you're only getting half the picture. The company should be able to discuss how its processes will help your sale run smoother. What helpful tools will they provide, and why should you use them? If you end up having lots of snags, you won't be thinking about how much money you brought in.

3. Sales Goal Oriented

If a company says you'll raise lots of money working with them and they don't tell you why, run for the door as fast as possible. Or, ask them to prove it by providing actual sales results. This will quiet most companies in a hurry. What separates good school fundraiser companies from everyone else is they'll work with you to develop an effective game plan. They'll help ensure your plan stays on track toward achieving your goals and objectives. Good companies always ask many questions to determine your specific needs and potential hurdles. This is to gain insight so they can help design a plan to meet your goals best. Some of the questions that you can expect are:

• How many students do you have at your school?
• How much money did you raise last time? Were you pleased with that number?
• What product line did you sell, and what was the customer response?
• Did students have an individual item goal?
• What did the students and parents think about the prize program?
• Did you set a group goal?
• Did you promote your sale before your kickoff? If so, what did you do?
• Did you have a purpose for your sale, and how was it promoted?
• How did you promote your fundraiser to your students? What did you do, and how often did you do it?
• Did you offer any additional incentives to increase sales further? What were they, and how did you promote them to your students?

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.