8 Fundraising Company Updates You Should Expect

A guide to the types of email updates you should receive during your sale.

Has your fundraiser company informed you of what updates you can expect to receive throughout your sale?

If you ask most groups what their two most important objectives are, they'll probably tell you that they want to raise a lot of money while at the same time having everything run as smoothly as possible.

We agree and feel that the ongoing information we provide to our sponsors, from the beginning of their sale to the end, must center around helping them reach or exceed their financial goals as easily as possible.

Proactive Fundraiser Sales Tools

We provide sales tools specifically designed to increase sales; however, if you don't receive pertinent information promptly, you may work much harder than you need to. There are two types of fundraising companies out there:

1. Companies that initiate contact with you and provide relevant information.
2. Companies that adequately respond to your inquiries on time as they arise.

Forward-thinking companies know what information sponsors need to have before they ask for it. Companies also need to be responsive, but they need to stay a step ahead of the customer.

8 Essential Sponsor Emails

Here are the eight essential emails that our customers automatically receive. Having the customer and the company on the same page is vital to a successful experience.

1. Agreement Letter: Once our customers send us their signed agreement, they're informed that it's been received. This letter also confirms when their sale will start, their goal, and how much each student will need to sell.
2. Supply Notice: Most organizations want to know when to receive their supplies. We provide a delivery date as well as tracking information. Groups typically receive their supplies 3-5 days before the start of their sale.
3. Online Selling Information: We send our sponsors specific information on how to get their students to sell online.
4. Supply Kit: Sponsors receive a fundraiser supply kit to help them run a successful sale.
5. Sales Reminders: We include sales tips in our sales reminder emails.
6. Wrap-up: Sponsors are reminded again about how to prepare their order for mailing.
7. Order Received: Once you send in your order, we let you know when it's received, that it will be processed shortly, and approximately when it will ship.
8. Delivery Information: Once you approve, we will send you your delivery date and the tracking information. We also provide you with information about how to handle any issues, like handling the replacement of a damaged item.

There is no better compliment for us than repeat customers contacting us again for their next sale. After all, customer satisfaction should be a priority for every fundraising company.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.