Elementary students love traditional prize programs. At least they do when they see how exciting the bigger prizes look. Once they receive their student packet they're eager to open it to check out the prize brochure.
So why are some schools better off not even using them to motivate their students to sell?
To help answer that question, here are 3 reasons why many schools are concerned about using a traditional fundraiser prize program.
1. Most Students Win the Cheap Prizes
Groups that have used a traditional prize program for their fundraiser have probably heard the disappointment expressed by both parents and students about the quality of the prizes. The reality is that most students won’t sell enough to win the bigger and better prizes. The vast majority will only reach the first couple of prize levels, which are all cheap and inexpensive prizes.
2. Traditional Prize Programs Cause Seller Apathy
Disappointed about winning a cheap and junky prize for their efforts, many students aren't as willing to sell the next time. Companies offer the excuse that people should be more forgiving. After all, "it’s a fundraiser" and the money is going to help their school. This same argument is also used to justify complaints about higher-priced and low-quality merchandise found in sales brochures. Why should people have to pay more when they can pay less for something similar at the store? Most prizes found in traditional prize programs can be purchased at the local dollar store.
3. Cheap Prizes Break
Many schools are tired of having to deal with complaints from parents and students who receive cheap prizes. They either don’t work or break shortly thereafter. The last thing sponsors want to deal with is replacing prizes. Unfortunately most prizes found in traditional prize programs don’t live up to the initial hype. In fact, the novelty wears off so quickly that even if a prize breaks, it's quickly thrown in the trash anyway. The good thing is, sponsors never hear about that.
So do traditional fundraiser prize programs work? To answer that question you should probably talk to schools that have used them. Schools that select them want a higher profit percentage and are willing to compromise on the quality of their prize program. What many schools don't realize is that there are better prize programs available that have been proven to motivate students to raise more money. These prize programs help to keep everyone happy once all is said and done.