Rewarding students is as important as anything when it comes to the success of a school fundraiser. Incentives are the fuel that generates needed sales momentum. And if your students aren’t excited about your prizes, your sale probably won’t reach its full potential.
Effective prize programs lead to more students taking their packets home and sharing the information inside with their parents. And this is exactly what you’re looking for. If your parents are then persuaded to participate, your fundraiser will most likely be successful.
The opposite is also true, so what are 2 traits that effective prize programs always have?
1. The Exciting Prizes are Attainable
It’s important that the majority of your students feel that your prizes are attainable. Offering only an elusive grand prize that requires a lot of selling, or that will go to the person who sells the most, can become discouraging to the rest of your students.
On the other hand, each of your sellers should feel that there are other prizes that are also worth working for. The goal is to convince as many students as possible that they too can earn something rewarding for making sales. Your money’s not going to be made on your top seller, but rather on the masses.
2. Seller Desire for Higher Prize Levels
To draw more students in, there should be something relatively enticing being offered for selling a small number of items. This helps to jumpstart your sale. Then once students realize how easy it is to get to the first level, they may try for the next level, and then the one after that. Most sales happen in steps, not all at once unless you have parents that have access to a large group of people at their work place.
Most effective prize programs place eye-catching prizes at strategic points to motivate students to want to reach the next sales level. In other words, prize levels should be spaced out to encourage students to start selling and then keep them engaged for as long as possible.
The bottom line is that you want the majority of your students to have a positive experience with your prize program because you want to be able to set them up for the next fundraiser as well. It’s important to spend as much thought and time selecting your prize program as you do on your sales brochure. And if you sense that your students are becoming bored with the same incentive plan, don’t be afraid to step outside the box and try something new and different. You may be glad you did.