How local businesses boost discount card sales.
Many businesses are happy to endorse a local school cause, especially when they know many others will support it too. This creates goodwill and helps them positively promote their company.
Discount cards can be used to help companies promote their business goals with their customers as well. You also benefit because businesses will often buy your cards in bulk, so your group can sell off many cards in a short period.
Three types of businesses may be interested in using discount cards for company giveaway incentives.
1. Car Dealerships
Many groups have approached local car dealers sharing with them the idea of giving a discount card to every person who takes a test drive. The car dealer can use the year-long discounts that your card offers in his advertising as an incentive for potential customers. The discount card ties possible car buyers to them because they will think of the dealership anytime they use the card. The dealership also knows they have the satisfaction of helping your group. It is a very economical way for them to gain some goodwill. A medium-sized new car dealership may experience a few hundred test drives in a relatively short period.
2. Real Estate Brokers
Most real estate brokers and their agents are looking for some way to keep their names in the minds of their prospects. By giving each of their prospects a discount card along with their business card, they accomplish several things:
- The prospect will be grateful for the opportunity to save money.
- They can quickly become more familiar with the area because of the local businesses on the card.
- The real estate broker/agent is perceived as being community-minded because they support your group and other local businesses. Anyone who is community-minded probably knows the region very well. Wouldn't you rather deal with a broker/agent already familiar with the area?
3. Insurance Agents
Insurance agents also want to be perceived as community-minded. They want to be perceived as someone who knows how to manage money. Managing money consists of getting the most out of your dollar, which a discount card helps accomplish. Insurance agents could send a card to policyholders coming due for a renewal or about to be notified of a rate increase. A discount card might help soften the blow.
Look around and be willing to think outside the box. You'll think of others in your community who could benefit by purchasing discount cards from you and giving away something of value to a client or potential customer. As always, make sure you can speak to the decision maker, have a brief presentation ready, be courteous, and dress professionally.
See our discount card fundraiser.
Author Bio
Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.