Simple ways to get more out of promoting your sale.
One of our customers recently asked how they should remind their students to sell each day during their sale. We liked the question because they were taking their sale promotion seriously.
Too often, schools think the only announcement needed after the kickoff is a reminder to turn in the orders at the end. Some schools remind their students to sell by saying something generic like, "Don't forget to sell!" While this approach is reminding the students, most have heard it before and will quickly tune out because it's the same boring message heard every day.
Instead, schools should be working on getting their students' attention with inspiring and fun messages. In other words, be creative.
Why Creative Fundraising Announcements Are Important
- They get the attention of the students.
- By changing the message daily, students are more apt to tune in.
- They keep students focused on the fundraiser.
Creative Sales Announcement Ideas
- You can ask who thinks they can sell more items than anyone else. This will get students thinking about setting higher goals.
- After the first few days, ask how many students have sold at least a few items. Then emphasize that those students who start early will usually be more successful.
- Pick an item from the prize program and ask how many students are at least halfway to winning it.
- Later on, ask how many students have already reached their sales goal. Then offer praise and encouragement to those who still haven't reached the goal.
- There will always be those students who haven't sold anything yet, so you can ask, "Who hasn't started selling yet?" Then stress that it's never too late to start.
- Talk about your top-seller prizes. Review again what it will take to win one of these prizes.
- Review the purpose with your students and how they will benefit.
- You should emphasize safety by ensuring students are out selling with an adult.
- Discuss the importance of family members taking the brochure to work and how it will benefit their advantage.
- We recommend incorporating prize drawings into your announcements. This is a great way to make them come to life.
Incorporating creative fundraising announcements into your sale can significantly impact your results.
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Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.