Many school fundraiser groups plan ahead and schedule their sale for the following fall before they go on break for the summer. This way, their kickoff is already on the calendar and they don’t have to worry about it once things get busy again.
Other schools prefer to wait to make sure that they’ve gathered an adequate amount of information during summer PTA conferences. These groups usually make their decision before school starts as well.
However some wait to decide on a fundraiser after school starts. Regardless, we expect lots of inquiries from people who call in at the beginning of the school year.
Here are the 2 most common questions we get, and what you can expect our answers to be:
1. What is Your Best Fundraising Brochure?
Whenever we are asked which brochure is our biggest seller, we almost always respond with the same answer. The brochure that will sell the best is the one that you believe in the most. In the end, it doesn’t matter what we say, or even which brochure has the highest overall sales. Brochures work in some areas really well, but not in others for a variety of reasons. In the end though, if you don’t believe that you've picked the best one, then it won’t sell well. Why? Because you won’t be excited about promoting it. This will carry over to your students, parents as well as your community. You must therefore have a brochure that you feel people will embrace and that you will want to promote.
2. What is Our Fundraiser Profit?
Many sponsors think that negotiating a higher profit percentage of their total sales is in their best interest. Actually, they're only partially correct. Schools that focus on percent profit are often not as attentive to the more important things that they should be concentrating on, like promoting their sale effectively. Schools that get a higher profit percentage may also be giving up things like a better prize program that motivates more students to sell. Remember, you don’t take profit percent to the bank, you take money. It’s more important to focus on how much money you want make than on what percent profit you can get.
In the end, what makes your fundraiser successful is the amount of time and effort you are willing to put into it.