What to consider when selecting a brochure.
When schools first contact us to do a fundraiser, a popular question is which brochure will sell the most? They want to make the right choice that will help them maximize their sales.
Our most common response is that any brochure can sell well in a given area. There are several factors to consider when selecting the right school fundraising brochure.
Perhaps most important is a solid belief in what you end up selling. You're much more likely to push a program you believe strongly in. Here are some other things you should take into consideration:
Your Economic Conditions
What are the socioeconomic conditions of your specific area? For instance, you will want to consider a lower-priced brochure if the average income of your area is lower than average.
Previous Fundraiser History
What has already sold well in your community? For example, if your school successfully sold a specific brochure, you can look at your history to help guide you. Or, perhaps another school had good results with another program a while back. You may also want to find out what made these programs successful.
On the other hand, you don't want to offer a brochure if another one just like it was recently sold in your immediate area. If you find out another school offers something similar, ensure your sales don't overlap.
Buyer Interest
Ask around to see what people might be interested in purchasing. For example, you may find that people are getting tired of buying gift items. Perhaps cookie dough or frozen food might be the answer. Or, if you're a smaller group, discount cards or a custom school mug might be a refreshing change.
What about selection? Will people want more or less variety? Do people like to buy food or novelty items? Perhaps a gift item brochure is best if they want a large selection. If you want to make a theme statement, then perhaps candles or flowers will work.
Once you've selected your brochure, it will be essential to promote your fundraiser to maximize your results.
Author Bio
Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.