Should you depend more on the product or the prizes?
Because our party and show incentives are referred to as our big event fundraisers, we occasionally receive a call from a school sponsor that wants to bring in one of our big events and use it as an actual way to raise money. They mistakenly think they can charge admission to the event as their revenue source.
Although this initially appears to be a good idea, our goal is for schools to raise far more money than they could ever make by charging admission to an event. In other words, selling from a brochure is the fundraiser while our big events are actually prize programs.
Choosing the Brochure Comes First
Our primary goal is to help schools find the right brochure to sell with to neighbors, family and friends. Finding the best possible brochure that will motivate more people to buy is what should be most important to a school.
Selecting a Prize Program is Secondary
Next, the school needs to decide how to motivate their students to sell the brochure they've selected. Our big events are actually prize programs that are designed to get students to sell more items, and thus make additional money for the school. It's these programs that makes us unique compared to other fundraising companies. Instead of students winning cheap, junky prizes for selling, they get to attend an exciting event at their school. In addition, students who reach higher prize levels can still win more prizes. We have incorporated privileges into our events such as becoming an assistant magician or reptile trainer. Students get to actually participate in the show.
The Sales Speak for Themselves
As a result of our big event fundraising prize programs, schools have been experiencing much higher than normal sales results. It's not uncommon for a school brochure fundraiser to exceed $20,000 with a big event incentive. We believe the reason for this is the increase in student participation. Any time you offer students a prize program that's both exciting and achievable; more will want to get involved.