How you sports leagues leverage discount cards.
Youth sports leagues have certain limitations that can make discount card fundraisers an ideal choice. Unlike schools with a place to store merchandise, sports groups don't often have this luxury. Since discount cards don't take up space, this eliminates that concern.
Many leagues have successfully issued discount cards to parents when they register their children before the start of the season. The amount each player would need to raise is included in the registration fee.
Each parent then receives enough discount cards to pay off the fundraising portion should they choose to sell them. They can also choose to keep them for their use as well.
Here are two additional reasons leagues should consider selling discount cards.
1. Discount Cards Offer Free Advertising
The front of the discount cards is personalized with the group's information. Youth sports leagues can choose to put the following information on the front of their card:
- League name, logo, and colors
- Contact information, including address, phone number, and website
Buyers will see this information as cards are distributed, and word about the league will spread.
2. Have a Discount Card Fundraiser Drawing
Discount cards can be numbered for tracking purposes. If you choose not to charge your registration fee upfront, you can issue the cards and ask that the money be turned in by a specific date.
Let’s sayLet'sissue five cards to each player. As the player registers, you can write down the issued card numbers. For example, player 'x' was issued cards 1-5, 'n' player 'y' received 6-10. To be eligible to win the drawing, the player must bring back all of the money for their cards by the specified turn-in date. Of course, you can always give people the option to pay for their cards upfront. You would then have your drawing and announce the winning card number.
This also allows you to distribute additional cards to players who want to increase their chances of winning your grand prize. However, we recommend only issuing additional cards once the initial set has been paid for.
How else can discount cards help youth sports leagues raise money?
See our discount card fundraiser.
Author Bio
Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.