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12 Reasons to Consider Discount Card Fundraising

By Clay Boggess on Nov 4, 2010
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12 Reasons to Consider Discount Card Fundraising

Reasons to consider selling discount cards.

Everybody is looking for the best way to raise money while putting the least amount of work into it. Unfortunately, most people find that they must invest time and energy to make money. Picking the right product to sell is a priority because you'll want to reach as broad a customer base as possible.

But pros and cons exist with every program, no matter what you sell. Many brochure programs provide some form of value to prospective buyers, but are there other options that can also be even easier to manage? Perhaps selling discount cards is worth considering.

Customers Prefer a Value Buy

Ideally, if supporters purchase something, they want something in return. For example, candles are decorative and give off a pleasant fragrance. Kitchenware is thought of as valuable. On the contrary, many items are bought to help the school by donating. Other times, people only buy items so students can win prizes. In this case, they usually choose the lower-priced items. If used, discount cards offer an excellent return on their investment.

Why Discount Card Fundraisers are Effective

Discount cards are appealing because they help the school and benefit the buyer. Here are 12 reasons why you should consider selling discount cards:

  1. Discount cards pay for themselves after the first couple of uses.
  2. Customers save money every time they use their discount card.
  3. They allow users to experience discounts over time.
  4. Discount cards provide savings at multiple establishments.
  5. You get to choose which businesses you want on your card.
  6. Discount cards are convenient because people already frequent these businesses.
  7. The businesses on your card benefit because they receive free advertising and increased foot traffic.
  8. Your organization gets noticed based on the information on your card's front.
  9. Since most discount cards cost $10.00, money collection and counting are greatly simplified.
  10. You can sell them simultaneously every year to replace expired cards.
  11. Discount cards are easy to handle because they don't break, melt, or need refrigeration.
  12. They're small, lightweight, and easy for people to carry.

If done correctly, selling discount cards can be an excellent money maker while providing good value to your customers.

See our discount card fundraiser.

Author Bio Clay Boggess, Author

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.

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