Why Companies Love Cheerleader Fundraisers

Learn what makes cheer groups so desirable to work with.

Fundraising companies are always looking for ways to help groups increase the money they bring in. They attempt to provide the best possible sales brochure and the most motivational prize program.

If the group is successful, so is the company. Most will assume that the larger the group, the bigger the sale and profit. However, this is not always the case.

Here are three reasons many companies are chomping to work with cheerleader fundraiser sponsors.

Lower Fundraiser Supply Costs

Most companies provide free materials like brochures and order forms to groups. However, even though these supplies are provided at no cost to the group, the company still has to pay for the materials. Therefore smaller groups like cheerleader organizations incur lower supply costs.

Higher Student Participation Rates

Cheerleader fundraisers achieve higher than average participation rates. They tend to be very motivated towards reaching their goals because they typically have a lot of money to raise. Higher group participation means more company material is being utilized to make money.

Working with larger groups with lower participation rates is far less economical because most of the material goes unused.

Cheerleaders Sell More Items

Since cheerleaders typically need to raise a lot of money, they're usually very motivated to sell. For example, one cheerleader group that sold cookie dough brought in over $7,000 with only 25 sellers. Each seller sold an average of 20 boxes of cookie dough.

Smaller groups generally average higher participation rates and items sold per seller than larger groups. The sponsor ultimately determines success and what motivates its members.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.