Why the grocery store is ideal for selling discount cards.
You can make money selling discount cards over a weekend when supermarkets are at their busiest. You may need to invest a little of your profit to use this idea to its maximum potential. However, what you invest can pay huge dividends if you follow the plan. Choose any individual supermarket or chain with multiple locations in your market area. Let them know that your organization would like to purchase $100 in groceries from them for one of their customers. Get permission from the store managers to set up a table in their store over the same weekend.
Print promotional flyers and give them to everyone who enters the store. You must reach them as they come in. As you hand people the flyer, you'll want to say, "Please read this before you leave the store. It could save you lots of money this next year, and you might win $100 in free groceries."
Place large posters that say, "Sign up here for $100 in free groceries!" in front of your tables.
How Discount Card Supermarket Selling Works
Have each person who comes to the table print their name and phone number on the back of their grocery register receipt and deposit it in a box. When the contest period ends, place all receipts together and draw one name out. Purchase a gift certificate from the store for $100 and give it to the winner. This could extend over two or three weekends. Of course, you would give away only one major prize.
In many cases, the store will give you a discount on the certificate because you're promoting their store.
The curiosity and enthusiasm you can generate with this plan can be phenomenal. You're exposing your discount card fundraiser to a large group of people and giving them a reason to buy your card on the spot. This plan can be modified to fit your circumstances.
4 Keys to Discount Card Sales Success
- Approach everyone entering the store with enthusiasm.
- Have adequate help at the table to sell cards and take register receipts.
- Be at the location during all of the peak times on the weekend. Most supermarkets are busy on Thursday evening, late Friday, and Saturday.
- By following this plan, you have created an attentive audience to sell your discount cards.
See our discount card fundraiser.
Author Bio
Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.