Sticky space

3 Ways Super Party Incentives Help Brochure Sales

By Clay Boggess on Jul 1, 2014
Image
3 Ways Super Party Incentives Help Brochure Sales

Why your school may want to have a super party.

Even though you might feel great about your sales brochure, selecting an effective prize program to motivate your students to show it to neighbors, friends, and family can be the difference between a good and a great fundraiser.

But incentivizing your students with fun and exciting prizes is only half the battle. It’s equally important to set reasonable sales goals so most of your sellers feel they have a chance to win them. In other words, you want to get the most out of your incentive program. Here are three ways a Big Event Super Party incentive plan improves brochure sales.

1. Super Party Incentives are Different

Even though traditional prize programs can be effective, they’ve been around for a long time, and students and parents already know what to expect. This is especially true with older students who tend to stay on the sidelines when selling. By bringing in a giant inflatable event as their incentive, you can help rekindle their excitement by catching them off guard with something new and fresh.

2. Super Party Sales Goals are Obtainable

The bigger prizes in a traditional prize program that everyone’s initially excited about are unobtainable for most. For this reason, many experienced sellers choose not to participate since they don’t want the cheaper prizes. Super Party incentives work differently because admission requires very little selling. And if students choose to sell more, there are even higher prize levels where they can earn privileges and prizes as a bonus.

3. Super Parties Improve Sales over Time

Sponsors who use super parties notice that their brochure sales tend to rise over time. Students who didn’t qualify to go to previous events start selling because they hear about how much fun it is from their peers. Some sponsors allow students who don’t qualify to spend a few minutes watching the event instead. This tends to motivate them for the next fundraiser. For example, one school we’ve been working with for over ten years has steadily increased its sales from about $30,000 to over $90,000.

See our prize programs.

Author Bio Clay Boggess, Author

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.

Join the discussion