Even though you might feel great about your sales brochure, selecting an effective prize program that will motivate your students to show it to neighbors, friends and family can be the difference between a good fundraiser and a great one.
But incentivizing your students with fun and exciting prizes is only half the battle. It’s equally important to set reasonable sales goals so the majority of your sellers feel they have a chance to win them as well. In other words, you want to be able to get the most out of your incentive program.
Here are 3 ways a Big Event Super Party incentive plan improves brochure sales.
1. Super Party Incentives are Different
Even though traditional prize programs can be effective, they’ve been around for a long time and both students and parents already know what to expect. This is especially the case with older students who tend to stay on the sidelines when it comes to selling. By bringing in a large inflatable event as their incentive, you can help rekindle their excitement by catching them off guard with something new and fresh.
2. Super Party Sales Goals are Obtainable
The bigger prizes in a traditional prize program that everyone’s initially excited about end up being unobtainable for most. For this reason, many experienced sellers choose not to participate since they don’t want the cheaper prizes. Super party incentives work differently because admission requires very little selling. And if students choose to sell more, there are even higher prize levels where they can earn privileges and prizes as a bonus.
3. Super Parties Improve Sales over Time
Sponsors who use super parties notice that their brochure sales tend to rise over time. The reason is students who didn’t qualify to go to previous events start selling because they hear about how much fun it is from their peers. Some sponsors allow students who don’t qualify to spend a few minutes watching the event instead. This tends to motivate them for the next fundraiser. For example, one school that we’ve been working with for over 10 years has steadily increased their sales over time from about $30,000 to over $90,000.