Why Scratch Card Fundraisers Work for Nonprofits

Why scratch cards make collecting donations easy.

Scratch card fundraisers allow groups to collect donations when supporters scratch off dots exposing specific dollar amounts underneath. In exchange for donating the revealed amount, people receive a savings coupon sheet that offers opportunities to receive discounts through several businesses as a thank you.

The concept is straightforward. After showing their scratch cards, nonprofit members approach people and ask them to donate. The cards are personalized with the group’s name, picture, or logo. This helps add credibility as members introduce their project to a potential supporter.

The Donated Amounts are Reasonable

Many people enjoy the suspense of wondering how much money their dot will reveal. Before the donor scratches a dot, a breakdown is disclosed, showing the frequency of each dollar amount on the card. In other words, if there are 30 total dots, two are $1, 6 are $2, and so on. The most that a donor can contribute per dot is $5.

Scratch Card Fundraisers are Profitable

Many supporters end up scratching off more than one dot. Some even donate without scratching any dots at all. One card raises $100, and the money can be substantial when you multiply that number by the number of organization members.

See our scratch card fundraiser.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.