More school catalog companies are offering fundraising vouchers or gift cards to groups that can be redeemed online by the customer. For example, many brochures offer magazine vouchers that allow customers to order a magazine of their choice.
A more traditional approach had the customer look through a magazine brochure and write down their information, including their mailing address on the seller’s order form.
The voucher makes good business sense because as people redeem their coupons, they'll see additional items on the website that can be purchased as well.
Plus, the customer can order the product at their convenience. There are advantages as well as some potential disadvantages to this method to consider:
Fundraising Voucher Advantages
- People can redeem coupons at their own convenience.
- Schools can reach a broader customer base because the product is shipped to the purchaser.
- Sellers can choose to send voucher as a gift.
- Schools don’t have to deal with deliveries.
- Groups have the option of preordering vouchers, then selling them direct to consumers. This eliminates a second visit to deliver the voucher after taking orders with an order form.
Disadvantages to Using Vouchers
- Will people actually remember to redeem their coupon?
- Customer incurs additional shipping cost.
- Group only makes profit on the voucher price minus the shipping cost.
- Extra step of filling out a form and submitting it even after the voucher is purchased from the student.
Most schools still choose the more traditional approach to selling out of a brochure. However, we are seeing a shift in the direction of fundraising vouchers.