The truth behind why fundraising groups succeed
Most people measure school fundraiser success by how much money is brought in. Many are inclined to think that only the wealthy schools have the highly successful sales. It seems logical because these areas are more affluent and have the most money to give. But this isn't always the case.
In fact, the opposite can also be true. We’ve worked with groups in wealthy areas that end up having very poor sales due to low participation. On the other hand, organizations from less affluent regions tend to understand that they just can’t write a check to pay for necessities. Then what really defines a successful sale?
Achievement is relative. To answer this question you must define what success means to your group specifically. And in order to do that you must first set a financial goal. Then it’ll be important to take a closer look at what it’s going to take to achieve it. Here are some things to consider if you're looking to improve your school fundraising success:
Wealth Doesn't Determine Fundraising Success
In a nutshell, not even close. In fact, quite the opposite can be true. We’ve worked with many lower-income schools that outperformed schools located in higher-income neighborhoods. School fundraiser success doesn’t really come down to the neighborhood, school staff, parents or even the students. Rather attitude, commitment and unity are far more important; which are traits that can be possessed by any group, regardless of socioeconomics.
The Group Sponsor Will Drive the Sale
The most important person in determining the success of your sale is the person in charge of it. Everything starts and ends with the sponsor and the more passionate you are the better. Successful sponsors care a great deal about their school and as a result, their sale. They realize that the more money they raise, the more they'll be able to impact their students. Their sale is actively and consistently promoted to their students, parents and staff. They take full advantage of the limited time they have to sell. These people always seem to prevail, regardless of any obstacles.
Attributes of Successful Sponsors
What follows are a few of the attributes that we’ve found most successful sponsors have:
With the right leader, school fundraiser success can really happen.
Commit to a Quality Fundraiser Experience
What kind of experience do you hope everyone will have with your fundraiser? Here are some questions to ponder:
- Will your customers like the quality of the merchandise?
- How motivated will your students be by the incentives?
- How do you plan to keep your parents informed?
These are just a few of the things that we hope will automatically happen but don’t always plan for in advance. A positive overall perception about your fundraiser will make all the difference, especially if you want people to participate in future sales.