Why your fundraising purpose affects your results
People who achieve their goals do so because they have a purpose, a plan and a lot of perseverance. Many schools conduct sales campaigns without a specific purpose and this may prove to negatively affect their sales. The reason they have a sale is because they always have one that time of year.
These schools know they need money so they'll figure out how to spend it once they have it. No one asks any questions as to why they’re having a sale. The principal ok’s it, they have their kickoff, the students take their packets home and their parents help them sell. The money goes into the general fund and is spent as needed. It’s almost like everyone’s on autopilot. So why have a school fundraising purpose?
The Fundraising Purpose Affects Productivity
Having a well-planned out purpose accomplishes several objectives. The most important is that schools usually end up raising more money. Why?
- They've asked teachers, parents and students what they think the money should be used for. This gets everyone involved.
- A purpose gives everyone a reason to participate.
- People become unified behind a common objective.
- The purpose helps define the fundraiser and give it meaning.
- A specific purpose gives coordinators the opportunity to promote it before, during and after the sale.
- The purpose gives the coordinator the chance to demonstrate where the money's actually spent. This goes a long way towards building trust and unity.
Examples of Possible Purposes
Some examples might be:
- Replace old playground equipment
- Covered awning
- School Marque
- Computer software
- Educational-based field trips
There are many reasons why you should have a school fundraising purpose. Promoting your cause brings unity and conviction. This can only lead to one thing, more money in the coffer.