Why a School Fundraising Purpose is Essential

Why your fundraising purpose affects your results.

People who achieve their goals do so because they have a purpose, a plan, and a lot of perseverance. Many schools conduct sales campaigns without a specific purpose, which may affect their sales negatively. They have a sale because they always have one that time of year.

These schools know they need money, so they'll figure out how to spend it once they have it. No one asks any questions as to why they're having a sale. The principal ok's it, they have their kickoff, the students take their packets home, and their parents help them sell. The money goes into the general fund and is spent as needed. It's almost like everyone is on autopilot. So why have a school fundraising purpose?

The Fundraising Purpose Affects Productivity

Having a well-planned out purpose accomplishes several objectives. The most important is that schools usually end up raising more money. Why?

1. They've asked teachers, parents, and students what the money should be used for. This gets everyone involved.
2. A purpose gives everyone a reason to participate.
3. People become unified behind a common objective.
4. The purpose helps define the fundraiser and give it meaning.
5. A specific purpose allows coordinators to promote it before, during, and after the sale.
6. The purpose allows the coordinator to demonstrate where the money's spent. This goes a long way toward building trust and unity.

Examples of Possible Purposes

Some examples might be:

1. Replace old playground equipment
2. Covered awning
3. School Marque
4. Computer software
5. Educational-based field trips

There are many reasons why you should have a school fundraising purpose. Promoting your cause brings unity and conviction. This can only lead to one thing: more money in the coffer.

See our brochure fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.