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How to Recruit Reliable Fundraising Volunteers

By Clay Boggess on Jun 13, 2014
How to Recruit Reliable Fundraising Volunteers

Proven ways to find the right help for your campaigns

Assembling your team of fundraising volunteers is a vital part of the process if you want your sale to be successful. It’s much harder to achieve your objectives if you have the wrong people helping you, or worse end up doing everything yourself. So it’s important that you recruit individuals who’ll help you in the right areas.

With many outside organizations, members are elected; however ensuring that the best people are performing the most appropriate duties will help ensure that things go smoothly. Effective communication is also key. It’s not easy to recruit people due to busy schedules; however it can be done. Here are some ideas that can help in the volunteer recruiting process:

Identify your Fundraising Needs

It’s important that you identify what specific tasks you’ll need to have performed and then look for those qualities in the people you meet. For example, promoting your sale will be important so you may want to consider someone who’s more outgoing for that job. You’ll probably want someone who is meticulous and organized to be your secretary. The key is to not be afraid to delegate and even encourage others to do the same but still keep abreast of everything that’s happening. Make a detailed list of specific fundraising tasks, and then design job descriptions to fulfill those needs.

Don’t Wait for a Fundraiser

Effective leaders understand that they’re always in the business of recruiting. Opportunities always seem to present themselves when you least expect them. You never know who you’re going to meet at various school-related activities throughout the year. Then once you actually need them, you have a base to draw from.

Use Various Recruiting Methods

Don’t think that running into potential volunteers at school is the only way to recruit volunteers. Obviously, your first resource should be to ask people that you know to help, but why not draw people in by inviting them to a short ‘coffee and donuts’ meeting for example. Ask the school if you can schedule a time to use an available room. Then advertise it by posting announcement flyers.

Make your Volunteers Want to Help Again

This may seem obvious but, once all is said and done, a simple ‘thank you’ is probably more important than anything. It’s shouldn’t be necessary to have to bribe people just to get them to volunteer. Expressing gratitude is usually more effective. Some sponsors issue thank you cards and even go so far as to throw a volunteer appreciation luncheon. You might be surprised at how appreciative your team will be for the acknowledgement. They just might be more willing to help with any future projects as well. Plus, word may spread about how you run your program.

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