How many times have we heard someone say something like, “What do you expect, it’s a fundraiser!”? Companies do a good job of making the items in the sales brochure appear large and very appealing. After all, they want to make them look as attractive as possible to potential buyers.
To be fair, most fundraising companies disclose the dimensions of the items, but unfortunately many people don’t take the time to read this information or simply don't notice it.
Consumers ultimately decide with their wallet, but should better quality merchandise be sacrificed so groups can have a higher profit fundraiser?
What Motivates your Buyers?
It's no wonder most buyers are only willing to give a small donation and buy the cheapest item in the brochure. Yet, are people willing to continue to buy lower quality items so groups can receive more profit? More groups want to sell higher quality items and are even willing to accept a lower profit percentage. They're realizing that demand goes up for better quality merchandise. For years schools have pushed for higher profits thinking that they end up making more; yet at the expense of cheaper products and less satisfied customers.
Better Fundraising Merchandise or Higher Profit?
There are advantages and disadvantages to each. Higher profit means lower quality merchandise, fewer satisfied customers and ultimately, less demand. Higher quality items lead to greater customer satisfaction.
What Makes More Money?
Which method will bring in more money? Would schools make more sales if they sold more desirable merchandise? There appears to be a growing trend as many schools are realizing they do make more money even though they receive a lower profit percentage. Demand for better quality is translating into record sales for many schools. This will also lead to repeat business because customers are more satisfied. Who doesn’t think improved quality won’t have a positive effect on future sales?
Are groups reconsidering the disadvantages of higher profit fundraisers? The simple answer is, “You don’t take profit to the bank; you take money!”