How to improve buyer confidence in your products
Think about it. What happens when you get approached by the girl down the street to buy something? Even if you agree to buy, you’ll probably look for the least expensive item. Most who do end up buying, don’t want to spend much money for items from a fundraising brochure. Why is that? It’s because they know the merchandise is usually lower in quality and the prices are usually inflated.
People therefore agree to make a purchase because they either become uncomfortable if they don’t, just want to get the student off their doorstep, feel compelled to give a donation or know the person. Often times they’re simply returning the favor because their child just sold to them. So how are a few school fundraising companies attempting to change this negative perception?
1. Offer Distinctive Fundraising Items
Some companies have attempted to change the perception of what they offer by putting more expensive name-brand items in their brochure. The problem with this approach is these items usually don’t sell that well because they’re often sold above retail. They also tend to be a little past their prime because people have already seen them in the stores. Plus, they already know how much they cost.
2. Increased Sales Brochure Selection
By offering a wider selection of merchandise, the idea is to appeal to a wider customer base. Many companies use the ‘throw it against the wall’ approach by inundating people with lots of choices. This too seems to be an ineffective approach because it still doesn’t change the negative perception.
3. Offer Better Quality Off-Brand Merchandise
Customers should expect reasonable value. Yes, it’s a fundraiser, but instead of offering higher priced name-brand items to try to compensate for cheap items, simply offer higher quality off-brands at a lower price.