How to improve buyer confidence in your products.
Think about it. What happens when you get approached by a girl down the street to buy something? Even if you agree to buy, you’ll probably look for the least expensive item. Most who buy don’t want to spend much money on items from a fundraising brochure. Why is that? It’s because they know the merchandise is usually lower in quality, and the prices are usually inflated.
Therefore, people agree to purchase because they either become uncomfortable if they don’t want to get the student off their doorstep, feel compelled to donate, or know the person. Often they’re simply returning the favor because their child just sold to them. So how are a few school fundraising companies attempting to change this negative perception?
1. Offer Distinctive Fundraising Items
Some companies have attempted to change the perception of what they offer by putting more expensive name-brand items in their brochure. The problem with this approach is that these items usually don’t sell well because they’re often sold above retail. They also tend to be a little past their prime because people have already seen them in the stores. Plus, they already know how much they cost.
2. Increased Sales Brochure Selection
The idea is to appeal to a broader customer base by offering a more comprehensive selection of merchandise. Many companies use the ‘throw it against the wall’ approach by inundating people with many choices. This, too, seems to be an ineffective approach because it still doesn’t change the negative perception.
3. Offer Better Quality Off-Brand Merchandise
Customers should expect reasonable value. Yes, it’s a fundraiser, but instead of offering higher-priced name-brand items to try to compensate for cheap items, offer higher quality off-brands at a lower price.
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Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.