The ultimate guide to a successful gift wrap fundraiser
Wrapping paper fundraisers are still popular, especially with wealthier schools. The difference is these days’ schools want to sell more than just gift wrap. Many people choose to wrap their gifts for special occasions and most find the quality and selection to be better in a brochure than what can be purchased in a retail store.
Innisbrook and Sally Foster were considered the gift wrap companies of choice at one time and most schools didn’t think twice about staying loyal to them. However, Charleston Wrap is a company that continues to make a strong case as the premier supplier of wrapping paper.
Schools are Choosing Charleston Wrapping Paper
Charleston Wrap offers several advantages over the competition like selection, better pricing and better quality. Because schools prefer offering more variety, Charleston Wrap recommends combining their gift wrap brochure with their Kitchen & Home assortment catalog. They found that by offering two catalogs, increased sales significantly. In fact, in a recent sample of schools that used Innisbrook and Sally Foster, sales increased by an average of 110% over Innisbrook and 653% over Sally Foster respectively once they switched to Charleston Wrap.
The Charleston Wrap Fundraising Difference
If you are going to emphasize gift wrap in your next fundraiser there are some things that you should consider like:
- Wrapping paper thickness. Make sure you're selling 60 pound weighted paper.
- Having a good selection of 2-sided wrap. Many people prefer the flexibility and convenience.
- Offering paper that is unique and eye-catching. People should be able to buy gift wrap that has ultra-embossing, metalized papers, foils and high gloss UV.
- Favorable pricing. Gift wrap should retail for $7-10 a roll.
As long as people have depleted their wrapping paper inventory from last year, they'll be ready to buy again this year as well. So for schools considering wrapping paper fundraisers, make sure to also offer a broad choice of other types of merchandise as well.