Why schools should consider selling popcorn
So many schools participate in candy fundraising. Let’s face it, products like chocolate, lollipops and gummies are an impulse buy with a powerful force that can’t be resisted. It also helps that candy’s been around for a long time, it’s loved by millions and it sells extremely well. People simply enjoy the taste and it’s inexpensive. Who can resist their urges? The sweet tooth is simply overwhelming.
According to Statista, 265.91 million Americans consumed candy in the U.S. in 2019. That’s an extraordinary statistic and represents over 80% of the entire population.
But with so many organizations already selling candy in a very crowded marketplace, are there other viable options that can make your group’s fundraiser more distinctive?
Ultimately, the goal is to sell a product that most people can still identify with but will make your group unique. Groups should be looking for creative alternatives and one product worth considering is a popcorn fundraiser.
The advantages of popcorn fundraisers over candy make it a great choice because:
1. Popcorn Fundraiser Nutritional Advantages
Depending on how it’s cooked, many consider popcorn to be a health food. Basic popcorn is high in protein, minerals and vitamins. For centuries corn has been a primary staple in our diets because it is rich in nutrients. Popcorn also supplies us with more iron than eggs, roast beef, peanuts or milk. Calcium can be found in greater abundance in popcorn than in many other foods as well. And popcorn actually has more antioxidants than fruits and vegetables and is gluten-free.
On the other hand, popcorn may not be as nutritious once ingredients like caramel, cheese or cinnamon are added.
Since many schools have restricted the selling of candy due to health concerns, popcorn remains a viable alternative.
2. Popcorn Still Tastes Great
Like candy, popcorn is universally popular and well-recognized. Many have grown to love the tantalizing taste of well-seasoned popcorn. It’s also a product that most can’t resist when approached by a motivated seller. Many people, however, don’t realize that popcorn can also be good for you.
3. Popcorn Fundraising is More Distinctive
Like a candy bar fundraiser, popcorn is popular but it is still considered a unique enough product to get people’s attention. It seems that everyone is already selling candy. Let’s face it; candy is a safe bet because it sells. On the other hand, popcorn seems to stand out more to buyers. One interesting trend that is ongoing with popcorn is a phenomenon known as flavor innovating. There is a shift from more traditional flavors like cheese or caramel by themselves to mixed flavored popcorn. For example, there is a growing movement towards combining caramel and white cheddar.
The flavor innovation growth has spurred an expansion in the ‘ready to eat’ popcorn category. There has been a 32% increase in total U.S. retail popcorn sales in the last five years achieving an estimated $2.5 billion in 2017.
4. Candy and Popcorn Similarities
Candy and popcorn do have similarities in that:
- Both are affordable. Students can sell to their peers as well as to family and friends.
- Both come in a wide variety of flavors.
Either way, you can’t go wrong if your group needs to raise money fast. Both popcorn and candy are obviously familiar to all and are ‘impulse-buy’ products that most won’t resist when approached. This continues to make them a profitable choice for school groups.