Creative online fundraising ideas for growth
After a full year of the COVID-19 pandemic, there’s no denying that life and how we go about living it has changed. Whether it’s socializing, school or work, many of us have had to use technology to connect. So, it’s only natural that online fundraising for schools has grown and innovative ways to do it have emerged.
Let’s look at a few ideas for online fundraising.
Best practices give you a foundation for innovation
New technologies are fun. But before we discuss what’s trendy in online fundraising, it’s a good idea to take a look at a best practices from Non-profit Tech for Good. They wrote a great article series about digital marketing for not-for-profit groups. Check it out. It may not seem inventive, but the most creative plans are built with a good foundation.
Passive funding sources
Programs that offer passive donations are a great way to keep funds coming in all year long. Sites like AmazonSmile, which has been around since 2013, may not offer a huge draw initially, but over time the donations can add up.
Another donation platform to consider: RoundUp App. It’s free to join and let’s donors round up their purchases to the nearest dollar. The change is then donated to your group or school. A few cents here and there can make a difference.
Peer-to-peer fundraising lets your group members raise funds on your behalf. For the older kids or parents of the littles, peer-to-peer fundraising on social media can be effective—especially for those with a strong social media presence.
But, if social media sites aren’t an option for your group, consider checking out peer-to-peer fundraising software. There are plenty of options at all price points for your group.
Recycle your way into fundraising profits online
Why not let your donors donate gold, silver and platinum at their full value for a tax deduction? It’s as simple as collecting the broken or unwanted jewelry or household items and shipping them off to Jewelry for Good. Check out the non-profit’s website and see if their program works for your group.
Big Fundraising Ideas and our online programs
There are a lot of online fundraising ideas to consider, with new ones popping up overnight. If that makes you feel overwhelmed and needing a little help, then check back next week. We’ll be taking a closer look at some of our online fundraisers. Each one is an easy, fun an inventive way to raise funds online.
It’s important to note: your group or school may need to be a registered 501c3 to take advantage of some of these programs.
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Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.