How to equip every student to think like a top seller.
What if there was a way to turn every student into a top seller? Believe it or not, elementary schools can get as many as 80-90% of their students to sell at least 1 item. At the same time, many of these students end up selling several items; out of those, perhaps as many as ten are competing for top sales.
In the real world, even though every student can't be the top seller, your goal is to instill a success mentality into as many of your students as possible. Your fundraiser will probably exceed your wildest expectations if you can accomplish this. So how can sponsors inspire their students to maximize their selling potential? Perhaps it would be beneficial to look at what top sellers do.
1. Top Sellers Start Fundraising Early
Those who start selling immediately have more time to sell and make more sales. Productive sellers don't let distractions or procrastination stand in their way. They're ready to get started once they get home and have reviewed their student packet with their parents. They understand that fundraisers only last briefly, so they make the most of it.
2. They Set Daily Sales Goals
Students who sell a lot set a daily sales goal and stick with it. Whether their goal is to sell three items each day or ten doesn't matter. They're able to break the fundraiser down into smaller, easy-to-reach goals. Even by selling a little each day, these students know they'll usually outsell others who sell sporadically. Consistency is the key, as more minor daily achievements can mean more significant results.
3. Family Members Help Them Sell
In addition to these students approaching people they know, they also ask their parents and other family members to take their brochures to work. This way, multiple family members also sell to the people they know.
4. They Also Make Online Sales
Only so many people can be approached face to face, so they also sell online. Most school fundraising companies offer an online store so out-of-town friends and family can support the students. Once parents register their students online, they can email potential buyers. Students receive additional prize credit; the group makes money from online sales.
Just think if every student incorporated these selling methods. Schools would need to develop additional ways to spend the extra money.
How could you help your students become more productive?
Are you looking for more fundraising tips and advice? Subscribe to our free monthly newsletter, where we share our expertise in school fundraising best practices and other helpful information.
Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.