The Benefits of Doing Gift Card Fundraisers

One convenient alternative to a brochure sale.

There are advantages to gift card fundraisers instead of conventional brochure sales. Perhaps you don't want to deal with a delivery, or there is no place to store merchandise if you have students who don't pick up their boxes on time. Furthermore, items from a brochure occasionally need to be replaced. You won't need to deal with physical replacements if you're selling gift cards.

And not only will gift cards make your delivery more accessible, but they're also often perceived positively by both your supporters and their recipients. In other words, the cards can be used by the purchaser or given to family and friends as gifts.

Greater Customer Convenience

Your customers can redeem their cards when ready and at their convenience. They can decide when they want the product and where they want it delivered. In addition, shipping is included in the price.

Broader Sales Base

You can reach out to a broader customer base because customers can use the card for themselves directly or give it to someone else as a gift.

Greater Selling Flexibility

You can use a gift card fundraiser as a brochure sale or sell them directly. One method allows your group to use the brochure to take orders, collect money upfront, and then deliver the cards once you receive them. With the direct sale approach, you could order the cards up front and sell them directly to your customers.

See our cookie dough fundraisers.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.