The Fundraiser’s Resolutions

Set these goals for the new year and reach new levels of success.

As fundraisers conclude their fiscal year with annual reports, balance sheets, and those last few asks during an annual campaign, most immediately start thinking about how to continue cultivating donors in the New Year.

A fundraiser's job is never done until a critical social need is met. The personal nature of raising money for a cause often adds a level of emotional pressure to jobs that would otherwise be "strictly business."

Setting resolutions for the New Year that take fundraisers' personal needs and professional goals into account can be a valuable exercise in setting boundaries that will make for a more manageable year.

When the clock strikes midnight, strive to be committed to these resolutions for fundraisers:

• Make "Stepping Up" Donors a Priority
• Embrace Fundraising and Donor Data
• Focus on Balance

Fundraisers Should Focus on Stepping Up Donors

Fundraisers must deal with certain facts about funding their programs: costs usually increase, resources often decrease, and need often grows. A static revenue stream is not feasible for the average fundraiser.

Many fundraisers, therefore, choose to get more donors on board to strike a net positive in the face of donor attrition. This often comes at the expense of spending quality time maintaining and cultivating those donors you have already engaged. Leading fundraisers, like Gail Perry, consider current supporters some of the most important stakeholders. Perry notes that because this segment of donors has already demonstrated buy-in to your mission, they may be your best candidates for increased support.

To engage this segment of donors, create a separate marketing campaign focusing on donors who have been consistent in their giving. Focus the messaging on increasing gifts and offering corresponding engagement opportunities.

For example, offer donors who step up to a "leadership level" of giving membership in an affinity group or the chance to get an on-site tour of one of the programs they support. These donors will appreciate seeing why the need exists, how their contributions have been used, and what positive outcomes would result from a bigger gift. If you're seeking inspiration, hop over to our strategies for cultivating donor relationships as you plan your moves for next year.

Embrace Fundraising and Donor Data

Data-based fundraising is one of our favorite things to discuss, especially when evaluating and improving fundraising.

"Data-driven" isn't just a nonprofit marketing buzzword; it's a proven way to be more strategic and efficient with your resources. When you look at your fundraising results, donor demographics, and giving trends, you can eliminate some of the guesswork of crafting a compelling ask and avoid tactics that haven't worked in the past.

Suppose you're looking for guidance on using data and making meaningful determinations about your fundraising performance. You can read more about data-driven fundraising evaluation on our blog. This post offers a framework for structuring and applying it to practicable changes in your fundraising strategy.

The best way to embrace data in all areas of your money-raising strategy is to ask yourself, "How can I measure the outcome here?" For fundraisers, this answer is often a dollar amount—whether it be a new gift, an increase in giving from an existing donor, or a year-over-year change in programmatic support.

Make it your resolution to ask this question in every fundraising activity, and you'll start to transform your thinking.

Strike a Balance

Burnout is one of the most common causes of turnover in a nonprofit organization. Nonprofit fundraisers are required to bring stamina, heart, and creativity daily to meet critical goals. Falling short of these goals has major consequences for populations needing these resources.

Fundraisers take their work home with them. It's hard to leave work at work because there's always more to be done when a fundraising goal is met. But your fundraising will suffer when you don't take the time to recharge personally.

One career fundraiser at a nonprofit hospice gave great advice for those new to the resource development game:

"I found, eventually, that if I spent all my time fundraising and no time doing anything else, I only had fundraising to talk about with my donors", she said.

Making time to enjoy her hobbies and attend local events gave her much more context for meaningful conversations with donors, allowing her to build human relationships. This change in how she balanced work and personal life has given her the endurance to have a successful career in raising hundreds of thousands of dollars annually for two decades.

Resolutions are evolving dynamic goals. Still, fundraisers owe it to themselves and those they serve to make changes that will increase efficiency and decrease stress in the coming year. Try some of them for yourself, and see the positive benefits.

Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.