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Why Fundraiser Participation Beats Profit Percent

By Clay Boggess on Mar 18, 2014
Why Fundraiser Participation Beats Profit Percent

How to boost sales when you can't change your profit percent.

When shopping for a school fundraiser, many groups are focused primarily on profit percentage. How much of the total sales will we get to keep? After all, the more profit we can get, the more money we'll make, right? Well, not so fast. Unfortunately, there's more to it than that.

Other things will significantly impact your fundraiser more than the percent profit. Getting more families to participate is your biggest challenge but probably your most significant payoff. If you don't have parental support, the highest profit percent conceivable won't help. So how can you get more families to participate? Here are four ways that you can increase fundraiser participation.

1. Make Parents Feel Connected

According to a recent addition of PTO Magazine, 50% of sponsors admitted that lack of parent involvement is the number one challenge in fundraising. What can you do to gain more support? You should explain what parent involvement entails for your school or organization specifically and how it benefits their children.

For more information, visit PTO Today Magazine.

2. Choose Appropriate Fundraisers

Schools need to work together with their parents to find fundraising programs that will work best. And don't be afraid to step outside the box and try new things. If your sales have stagnated, perhaps it's time for a change.

3. Sell Your Fundraising Purpose

It's not enough to tell parents you need money for your school. Have a specific money goal and purpose; be ready to sell them on why your mission is essential.

4. Offer Better Student Incentives

Too often, schools settle for the same boring prize programs. One of the best ways to increase sales is to get your students excited with new and refreshing ideas.

Profit percentage won't help you much unless you have other more important things already in place.

See our brochure fundraisers.

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Author Bio Clay Boggess, Author

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.

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