3 Things Effective Fundraising Sponsors Always Do

Learn what successful fundraisers always do.

There are many reasons why some sales succeed while others don’t. Some people believe success comes from choosing the right brochure. Others feel they’ll reach their goal as long as their students appear eager to sell because of the prizes they offer.

However, many sponsors underestimate how they can positively affect their sales. If a choice had to be made between a good brochure, a motivational prize program, or an effective leader, the latter usually wins.

Here are three things that influential fundraising sponsors expect their students to realize:

1. Become focused on the Fundraising Goal

To be successful, students need to know what they need to accomplish. They need to know how much the group needs to make and how their individual goal is integral to the overall objective. To become goal-oriented, students need to believe in why they are selling.

2. Understand the Selling Process

Students need to feel comfortable with the entire sales process. Among other things, they need to know how to properly introduce themselves to a potential customer and answer questions about the brochure. The more prepared they are, the more likely they’ll succeed.

3. Recognize their Obligation to Fundraise

If left alone, most students would probably lose focus. Strong sponsors break the sale down into smaller, easily obtainable goals. It’s important to remind students to sell and check on their progress. Like teachers check homework, sponsors must spot-check order forms and money envelopes periodically throughout the sale. This is to ensure that students stay accountable to their goals.

Influential fundraising sponsors lead by putting their vision in motion and helping their students cross the finish line successfully.

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Author Bio

Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.