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DIY Fundraising Marketing: "Sorry I Missed You"

By Clay Boggess on Mar 15, 2017
DIY Fundraising Marketing: "Sorry I Missed You"

How to create leave-behinds that get the word out about your fundraiser

School fundraisers are a dime-a-dozen, but the right creative approach can help your student stand out from the crowd. We’ll be offering up step-by-step creative ideas that are cost-effective ways to inform the community about your school fundraising program.

One of the golden rules of networking is to always have a leave behind—something that succinctly expresses your mission and gives people a way to reconnect with you.

One strategy worth considering is the “Sorry, I missed you!” flier. This is a way to keep reaching out bold and simple.


  • Markers
  • 50 sheets of neon paper (not stock)
  • Pens
  • Printed half sheets with your
  • Hole punch
  • Glue sticks
  • Yarn


  1. Use a word processing program to write a short, but compelling mission and introductory statement. Aim to fit three to a sheet. Include your name, your school’s name and give some examples of the products.
  2. Cut out 50 of these short statements.
  3. Affix them to the bottom third of your 50 sheets of neon paper with glue sticks.
  4. Hole punch the top left corner of each sheet.
  5. With your child, decorate each sheet with illustrations of apples, books, school buses and pencils. Giving each one an individual touch will help your friends and neighbors feel special.
  6. Measure out 50 8-inch strings of twine. Loop them through the holes and tie a knot at the ends.
  7. Bring these with you as you venture around your community, and leave them in the doors of the people you miss.

Of course, be mindful of your community’s rules about solicitation and use your instincts. And, be sure to only include contact information for parents that you feel comfortable sharing.

Tools like these help make your fundraiser more efficient. Instead of going back to missed opportunities, this gives neighbors an easy way to get in touch with you if they’re interested. It also helps them assess your mission and develop a sense of affinity for your cause before even beginning the sales conversation.

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