Sticky space

How to Discover Your Best Brochure Fundraiser

By Clay Boggess on Apr 17, 2015
How to Discover Your Best Brochure Fundraiser

3 tips to a great catalog sale

What works for one organization may not work for another. That’s why you need to become familiar with what’s out there so you can find the best brochure fundraiser for your group. Should you base your selection on popularity, price or product quality or something else?

Many organizations stick with the same type of brochure year after year. They have either found a grove with a particular company, or perhaps they’re in a rut and don’t want to take the time and energy to explore other options.

Regardless, if you want to maximize your earnings you may have to step outside your comfort zone and do some homework. Here are some things that you should consider if you want to ultimately realize your best brochure fundraiser sale yet.

Know Your Fundraiser Competition

You should not only find out what other schools in your area are selling but when they’re having their fundraisers. You may end up offering something similar but you may not want to have your sale at the same time.

In addition, if several groups are offering a similar type of brochure, chances are there’s a reason why it’s popular. As long as your own customer base hasn’t seen it yet, why not offer something similar? Therefore, one suggestion would be to schedule your sale to start before other feeder schools since there may be some customer overlap.

Ask for Your Sellers Opinion

It won’t hurt to conduct a survey or simply ask around. You can take an informal poll of what you parents and students might be interested in selling. Chances are, you’ll get more participation if people agree with your selection.

Know Your Brochure Choices

Not long ago, sponsors relied mainly on local sales reps dropping off brochures for them to review as their primary resource of information. Many still wait for summer conventions before deciding on a brochure.

However, more and more people are going online to find out the information they need on their own time. Besides being able to view the actual brochure, they can gather a lot of important information, like how the items are packed and if there are any shipping restrictions that they should know about.

Finding the best brochure fundraiser for your organization may ultimately mean incorporating several different investigative strategies.

See our brochure fundraisers

Join the discussion