Three tips for a great catalog sale.
What works for one organization may not work for another. That’s why you must become familiar with what’s out there to find the best brochure fundraiser for your group. Should you base your selection on popularity, price, product quality, or something else?
Many organizations stick with the same type of brochure year after year. They have either found a grove with a particular company or are in a rut and don’t want to take the time and energy to explore other options.
Regardless, you may have to step outside your comfort zone and do some homework to maximize your earnings. Here are some things you should consider to realize your best brochure fundraiser sale yet ultimately.
Know Your Fundraiser Competition
You should find out what other schools in your area are selling and when they’re having their fundraisers. You may offer something similar, but you may not want to have your sale simultaneously.
In addition, if several groups offer a similar type of brochure, chances are there’s a reason why it’s popular. If your customer base hasn’t seen it yet, why not offer something similar? Therefore, one suggestion would be to schedule your sale before other feeder schools since there may be some customer overlap.
Ask for Your Sellers Opinion
It won’t hurt to conduct a survey or ask around. You can take an informal poll of what your parents and students might be interested in selling. You’ll probably get more participation if people agree with your selection.
Know Your Brochure Choices
Not long ago, sponsors relied mainly on local sales reps dropping off brochures for them to review as their primary information resource. Many still wait for summer conventions before deciding on a brochure.
However, more and more people are going online to find the information they need on their own time. Besides viewing the actual brochure, they can gather a lot of important information, like how the items are packed and if there are any shipping restrictions they should know about.
Finding the best brochure fundraiser for your organization may ultimately mean incorporating several different investigative strategies.
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Clay Boggess has been designing fundraising programs for schools and various nonprofit organizations throughout the US since 1999. He’s helped administrators, teachers, and outside support entities such as PTAs and PTOs raise millions of dollars. Clay is an owner and partner at Big Fundraising Ideas.